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JanFeb2013

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Assessment Conference: Quality Through Effective Curricula Management Join us on March 18���20, 2013 in Phoenix, Arizona, USA, for one of AACSB���s most popular events. The agenda provides valuable information for everyone���whether you are new to, or experienced in, the elements of assurance of learning (AoL). This year���s topics include: ��� ��� ��� ��� ��� ��� Creating an AoL and Assessment Culture Building Mature AoL Systems: Lessons Learned and Challenges Ahead Unusual Methods for AoL Understanding the Student Experience to Inform Effective Curricula Management Graduate Management Education and Interactive Technology Applications Assessment and Curricula Design for Sustainability Education Additionally, hear from a panel focusing on the Blue Ribbon Committee on Accreditation Quality, the proposed new standards, and their effect on assurance of learning and assessment. REGISTER BY FEBRUARY 4, 2013, AND SAVE 200 USD OFF THE ON-SITE REGISTRATION FEE. Register today at www.aacsb.edu/assessment any topics are particularly big draws, but Hodrick has used Web hits to analyze which subjects might spark the most interest. Popular seminars have covered hedge funds, private equity, and sovereign wealth funds. ���There is tremendous appetite for timely and accessible original research, and a seminar series like this provides a great opportunity to deliver this research to many audiences simultaneously,��� says Hodrick. ���We intend to continue to offer these seminars in perpetuity.��� Best Practices These four schools are taking very different approaches to encouraging students to develop an interest in scholarly research. Even so, administrators have common advice to offer to any other school wanting to devise its own path to the same goal: 1. Create enthusiasm across stakeholders. Walker notes that the first issue of the Olin School���s Praxis had benefits for everyone connected with the publication. ���The students were inspired by their teachers. The faculty were proud of the students. And our alumni and community partners benefited from the new knowledge that was provided.��� 2. Make it big. Fox���s Pavlou suggests involving top administrators like the dean and provost, and handing out monetary awards if that���s appropriate. In Fox���s case, he says, ���The administration���s attitude toward the competition makes it clear how deeply the school is committed to the PhD program.��� 3. Cover the expenses. If the school is having an event involving food or drink, says Hassan of Cambridge, it should pay for the refreshments as one way to encourage healthy participation. 4. Offer a digital version. Alternate versions of Praxis are available in PDF and flipbook formats on Olin���s Web site and iPhone app. Information from Judge���s research lunches is provided on the school intranet. Videos of Columbia���s No Free Lunch seminars are posted on the Web site of the Program for Financial Studies, along with links to the professors��� research. ���This allows all of the school���s internal and external constituencies, as well as the general public, to have easy access to the applicable research,��� says Columbia���s Hodrick. 5. Make it interdisciplinary. The competition, the presentation, and the publication are all more exciting when writers and speakers have to win the attention of audiences outside their own disciplines. Pavlou admits that it can be tough to judge the merits of, say, an accounting dissertation compared to a management one. But he adds that it���s essential for professors and researchers to understand each other���s work. ���Society doesn���t necessarily delineate between accounting or information systems or management. Society thinks about broader effects, and so do we.��� BizEd January/February 2013 43

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