Simple.
Focused.
Advertising.
Walsh College relies on a spare but creative ad
campaign to raise its pro���le in a crowded market.
an a small business school in a highly competitive market carve out a strong identity for itself, even against
one of the most well-known universities in the U.S.? It
can if it has the right advertising campaign. At least,
that���s been the experience of the Walsh College of Business and
Accountancy in Troy, Michigan, a suburb of Detroit.
52
March/April 2013
BizEd
XE FSTOCK/G ETTY I MAG ES
C
BY SHARON SHINN
