RETAILOBSERVER.COM FEBRUARY 2021
4
Eliana Barriga
eliana@retailobserver.com
Happy Valentines' Day!
FEBRUARY 2021, VOLUME 32, ISSUE 2
CELEBRATING OUR 32
ST
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
KRISTEN CARD
ANTHONY COTTO
AMANDA EVANS
LYN FALK
MARIO JUAREZ
STEVEN MORRIS
STEPHEN PACZKOWSKI
DON PIERSON
JOHN TSCHOHL
ALAN WOLF
DOUG WREDE
COVER PRODUCT CREDITS
MARK OLEYNIK, INVENTOR
MOLEY ROBOTICS
WWW.MOLEY.COM
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THE RETAIL
I
've had the pleasure of meeting and getting to know many of you over
the years. I know some who are still gung-ho and driven to navigate
through the changing times and find new ways to grow their businesses
and others who have lost their passion for what they do long ago.
But I say, what's love got to do with it? Yes, ultimately love for your work
is very important to your overall well-being and quality of life. But it's not
the feeling of love that will get you to work 80 plus hours a week to get a
new business venture up and running or come up with creative ways to
keep it going when sales are low, really low and the industry is bleak.
During these times, it's a choice to continue pushing on through with the
understanding that change, one way or the other, is inevitable. But if you
remain adaptable, have clear vision, and a plan in place and stick to it, you
will eventually find yourself enjoying the benefits of business ownership
and in love with what you do once again.
I've found that those who seek to feel in love with their businesses most
of the time are the ones who end up broken and defeated. They are now
stuck in a rut because they made impulsive choices based on what they
loved. Instead, it would have been wise for them to have made smart
decisions by ensuring that their plan covered the things that they don't
necessarily like to do or talk about, but are necessary for running a
successful business.
This goes for almost everything in our lives that we say we "love" –
parenthood, marriage, friendships, health, hobbies, etc. We don't always
have that loving feeling, but we stay committed to these things. We spend
time to nurture and work on them, which is why we reap the rewards of
what we all call love.
WHAT'S LOVE
GOT TO DO WITH IT?
Elle's View As I See It
