CR Digital

CR May-June 2013

CRO Association Our mission is to accelerate the profession of corporate responsibility.

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Page 2 of 33

Contents Cover Story Schooling the Workforce John Veihmeyer, CEO of KPMG, is devoted to educating his employees—about a devotion to education. By Dirk Olin Page 8 Reporting The BCLC Report Departments 12 Degrees of Sustainability Why a non-financial corporate ledger is conceptually similar to traditional bookkeeping. By Mark W. McElroy and Jo van Engelen 26 Diplomatic Entrepreneurialism Why startups are America's new embassies. By Richard Crespin 4 Editor's Note Serb Your Enthusiasm 6 Upside News from the world of work 32 The Proof Is in the Pudding A new survey shows the power of sustainability reporting. By The Editors 28 G4ward Among other things, the latest round of corporate reporting guidelines offer greater ease and deeper impact. The key? Materiality. By Cora Lee Mooney The CR Meter 20 A New Era Responsibility is on the rise—and shows no signs of letting up. By Chris Park and Dinah A. Koehler PPPs The GRI Report CR/HR 30 The Ethical Employer Building a values-based culture can have a significant effect on the bottom line. By Christine Stickler 22 Bow to Your Partner Government and philanthropy are coming together as never before. By James M. Ferris and Nicholas P.O. Williams MAY/JUNE 2013 | [3]

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