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CR May-June 2013

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Page 31 of 33

Return on Responsibility The Proof in the Pudding A new survey shows the power of sustainability reporting. By The Editors What are the benefits—and challenges—of delivering a sustainability report to company stakeholders? A new survey of The top findings: Drivers. The main drivers for sustainability reporting sustainability experts by Ernst & Young examined these topics, include transparency, competitive advantage, risk and the findings are revealing. Value of Sustainability Reporting management, and stakeholder pressure. Recent research finds that while issuing sustainability reporting under the shows that the most transparent companies often have guidelines of the Global Reporting Initiative demands much work higher cash flows. Survey takers agree: more than half and attention, the deliverables of transparency and competitive report experiencing business value as a result of advantage are deemed worthwhile. sustainability reporting. [32] CR MAGAZINE | MAY/JUNE 2013

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