HRO TODAY Oct 2013

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Editor's Note CEO: Elliot H. Clark Technology Ideology While doing a deep dive into the tools that HR tech firms are offering to enhance social recruiting strategies for October's cover story (see #HireMe on page 8), it made me think back to how I landed my first job in magazines. Remember those things in the newspaper called classified ads? That's where I found it! I can recall my father telling me—a fresh-faced college grad—to check the Sunday paper. And I actually came across that fortuitous tear in one of my portfolios, with the job description circled in red pen. How endearing—and utterly archaic compared to the systems of record today. If your organization is still "old-school" in its ways of hiring, you are going to be left behind—far behind. As Steve Jobs once said, "Innovation distinguishes between a leader and a follower." Not to worry, there are plenty of choices to pick from in a marketplace full of HR innovation. Today's offerings are downright impressive. Social recruiting tools have come a long way from a few years ago when they started to sprout up, making hiring managers give social media sites a second look as a source of great talent. But it's not something that should be taken lightly. CEO of Xceptional HR Jessica Miller-Merrell warns, "Companies can no longer afford to blindly experiment with social media for recruiting. They need a senior-level leader who can help plan, develop, and lead a comprehensive corporate recruiting strategy to be effective." Organizations that create a blueprint for social recruiting as a greater part of their talent acquisition strategy can reap the benefits of their online search. According to Jobvite's annual 2013 Social Recruiting Survey, organizations using social recruiting are experiencing some impressive return on investment: • 33 percent report improvement in time to hire • 49 percent see better quality of candidate • 43 percent found more candidates • 32 percent experienced heightened quantity and quality of employee referrals. With technology's ability to offer automatic job postings, referral network mapping, predictive analytics, and search engine optimization, it's no wonder such high levels of achievement are being experienced by companies with social recruiting programs. What if that elusive candidate is not within a reasonable distance for an in-person interview? An all-too-common problem is solved through digital interviewing technology. The adoption of video is growing—Aberdeen Group reports 31 percent of organizations are leveraging the technology—as it becomes a mainstay in our digitally savvy lives. Sarah White, founder and CEO of Accelir, a strategy advisory firm reports, "In one hour on YouTube, more video is uploaded than a person can watch in a lifetime." Executive Editor: Debbie Bolla Managing Publisher: Gale Tedeschi Vice President of Research: Elizabeth Boudrie Elizabeth Vice President of Marketing: Bill MacRae Associate Editor: Audrey Roth Reporter-Researcher: Mitchell Joseph Reporter-Researcher: Maria Cristina Feliciano Webmaster: Michael Fernandez Subscription services: For subscriptions, renewals, changes, and back issues, e-mail About HRO Today magazine HRO Today Magazine [ISSN #1541-3551] is published [10x] by SharedXpertise, LLC © 2013. All Rights reserved. URL: Editorial correspondence and press releases: Debbie Bolla, Executive Editor, SharedXpertise, 123 S. Broad Street, Suite 1930, Philadelphia, PA 19109 or editorial@ All letters should include the writer's e-mail address and/or phone number. Business and advertising correspondence: SharedXpertise, 123 S. Broad Street, Suite 1930, Philadelphia, PA 19109, 215-606-9520. Subscriber services: SharedXpertise, 123 S. Broad Street, Suite 1930, Philadelphia, PA 19109, 215-606-9520, Fax: 276-800-2701 or e-mail Check out The Virtues of Video (page 12) for how HR is bringing this practice into their hiring process while saving money, eliminating candidate biases, and increasing quality of hire. And I would certainly be remiss if I didn't point you in the direction of our 2014 Annual Resource Guide (page 20). Looking to leverage expertise in contingent labor management? We got that covered. Wealth benefits? Check. Background screening? No problem. The consortium spans 18 sectors of human resources services and more than 1,200 providers. This year we shine a special light on those providers that rate among our Baker's Dozen Customer Satisfaction Rankings—a well-deserved recognition indeed. Debbie Bolla Executive Editor [6] Reprints: contact Foster Printing Service, 866-879-9144 or Postmaster: send address changes to SharedXpertise, 123 S. Broad Street, Suite 1930, Philadelphia, PA 19109. Fax: 276-8002701. HRO TODAY MAGAZINE | OCTOBER 2013 Canada post: Publications Mail Agreement #40612608. Canada Returns to be sent to Bleuchip International, P.O. Box 25542, London, ON N6C 6B2. This magazine cover is printed on 80# Influence Recycled gloss and the inside pages on 50# Influence Recycled gloss, both with 10% post-consumer recycled content.

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