Issue link: http://www.e-digitaleditions.com/i/207525
TekTober "Over the last few years, social recruiting technology has grown to be more sophisticated in helping employers make sense of the information available, and empowering them to use it for more targeted and effective recruiting," notes Jon Bischke, co-founder and CEO of Entelo. But technology can lend a hand to sort the wheat from the chaff. "We provide integration across all social domains," says ADP's Marzulli. "Think of it this way. Job candidates leave 'bread crumbs' of information about their expertise all over the Internet. That information is located in places ranging from their public LinkedIn profiles to articles in which they are quoted, to blogs where they are engaging their social communities." ADP Recruiting Management has the capability to source all those areas to identify the top candidates and create a complete picture. Landing the coveted passive candidates is also made easier. Entelo's Sonar has the ability to analyze activities of organizations—who is merging or downsizing—and data points of individuals like social networking activity and tenure at their current position to determine the types of employees who are likely to leave their jobs. "As a result, hiring managers benefit from receiving top talent right in their inbox before they even enter the job market," informs Bischke. This is a key part of Entelo's wheelhouse. The technology has the capability to analyze the bigger market picture and create predictive analytics. It takes into account factors like stock price fluctuations, highprofile departures, acquisitions, and layoff announcements to gain knowledge of the talent market. And it's working. "Entelo conducted a study aimed to demonstrate the effectiveness of Sonar in identifying candidates' likelihood of leaving their current positions and found that job seekers identified by Sonar are seven times more likely than an average job seeker to leave their existing position in the 90-day period following a Sonar alert," claims Bischke. Search engine optimization is having a greater impact than ever before—even in finding candidates. "The typical job search now starts with Google instead of a job board," says Marzulli. "So we developed search engine optimization tools that draw candidates into our sociallyenabled talent pool microsites. From there, we give recruiters the tools they need to nurture a prospect from passive interest to active participant in a search process." One undeniable strength of social recruiting is the ability to create pools of candidates and manage talent pipelines. Technological tools make it easier to keep track and follow candidates, especially those who were "runners-up" in the hiring process—those so close to getting an offer but someone else beat them out. Another step in making the hiring process more effective, efficient, and innovative. You Can't Argue With Numbers Not sure if social recruiting is worthy of your budget? Recent research has produced some compelling statistics that show the value and return on investment of this talent acquisition approach. • Betts Recruiting shows that 14.4 million people found jobs on social media in 2011. • According to Time.com, 89 percent of recruiters have hired through LinkedIn. • Jobvite's 2013 Social Recruiting Survey shows that 33 percent report improvement in time to hire; 49 percent see better quality of candidate; 43 percent found more candidates; and 32 percent experienced heightened quantity and quality of employee referrals through social recruiting. • A recent study by CareerArc found that 50 percent get more applications by using social recruiting and 59 percent of companies find they get more referrals. It also found 1 in 3 job seekers use social media as their primary tool for job searching, and 50 percent of job seekers spend more than six hours per week using social media for their job search. • ADP's Recruiting Trends 2013 found 75 percent of respondents believe that social media has a moderate to large impact on talent acquisition. OCTOBER 2013 | www.hrotoday.com [11]