Upsize Online

December 2013 • January 2014

Upsize is a magazine with a single mission: to help Minnesota's small-business owners build bigger and more profitable companies, and to connect CEOs with the people, products and ideas they need to grow.

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photo by jonathan hankin computer science students with client companies, the former who gain valuable skills and earn money while in college, the latter who often hire those part-time recruits when they graduate, and enjoy new staff members trained on their specific systems. The company makes about $5 for every hour one of those students works, charging the company $20 an hour and paying an average wage of $13.50. Maverick started in 2006 with an office at Mankato State, and its first client was Thomson Reuters, the media and information giant. "In six months they wanted us to sign an exclusive agreement, which was the hardest decision I had to make," Hebig says—he was worried about putting all his eggs in one basket, right when the business began. But the relationship proved fruitful, and Maverick went to university towns in Wisconsin, Iowa and others with Thomson, before branching out to attract a handful of other large clients that could each make an $800,000 commitment to the firm. Then Hebig began thinking of ways to scale the model down, to serve smaller companies and smaller colleges, as well, and at a career fair Maverick's booth was set up next to Apple's. "They hire MIS students, give them a laptop and they work at home," Hebig recalls. "So we said, that's the answer," but when they approached clients with the idea, worries about security loomed. "That was our problem to solve," Hebig says, and after about a year of work they're now giving it a try. "We put a chip in the laptop and encrypt the hard drive," Hebig says, allowing them to pair students anywhere with companies everywhere. "It allows us to grow our business a lot faster and our margins are better," Hebig says. "We can push this out nationwide, www.upsizemag.com december 2013 • january 2014 upsize 19

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