marketing Bb
"Case studies are ideal for firms that compete in complex marketplaces,
multiple niches or vertical markets as well as those that offer highly customized or unique solutions."
Marcia Jedd, Marcia Jedd & Associates
Sources can also sign off on a
permissions release to ensure the
case study can be marketed and
re-purposed.
that can be posted directly on your website, referenced in social media or used in
print, digital or multi-media form at live
events and presentations, case studies work
hard to serve sales and public relations.
Bonus tip: depending on the scope of
Case studies benefit the sales side by actthe permissions granted, you can repuring as in-depth customer references and
pose customer quotes from the case study can be included directly with a response to
elsewhere in your marketing materials or a request for proposal.
website as testimonials.
One way to win press coverage (also
known as earned media) is to send the
Marketing your work
case study to relevant industry publicaIn addition to creating powerful content tions. Many trade journals are hungry for
Contact: Marcia Jedd is principal at Marcia Jedd & Associates, a
marketing communications firm in Minneapolis offering copywriting and
marketing services with specialties in business-to-business and consumer
topics: 612.805.1425. mj@marciajedd.com; www.marciajedd.com
content and will run the piece as is or have
their staff customize the content for their
publication.
Finally, case studies offer a plethora
of re-purposing opportunities with rich
ready-made content. Don't just list case
studies on your website; include a summary next to the download. Over time,
you can build a database of case studies by
category.
Create blogs, social media posts and
other content based on information in the
piece. Larger projects may warrant video
and audio components. Avoid gating your
case studies (requiring sign-up to receive),
which will aid search and make your
company's content and solutions more
accessible.
Big smiles.
Small egos.
Bremer business bankers are down-to-earth folks who greet you with
a smile, then roll up their sleeves and get to work. No attitude. No ego
trip. Just business-savvy bankers with all the financial solutions you
could ask for, and the smarts to help you succeed. So talk with a local
Bremer banker. It could be the start of something big.
Bremer.com
1-800-908-BANK (2265)
Member FDIC. © 2013 Bremer Financial Corporation. All rights reserved.
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