RETAILOBSERVER.COM FEBRUARY 2014
16
LUXURIOUS MATERIALS
DEFINE GE'S FIRST MONOGRAM
®
FRENCH DOOR BUILT-IN
Hand built in Selmer, TN, the GE Monogram
®
French door built-in refrigerators are crafted
to create an authentic experience in today's
luxury kitchen
GE unveiled its first Monogram
®
French door built-in refrigerator today.
With a design unique from any other French door refrigerator in the
category, this product will surpass a customer's desire from the outside in.
GROWTH
The French door configuration is growing by a larger percentage than
any other refrigerator configuration today*. With such rapid growth, GE
launched the Monogram French door built-in refrigerator as part of a $20
million investment in its Selmer, Tenn., manufacturing facility.
CRAFTSMANSHIP
Craftsmanship is the hallmark of the Monogram brand. GE's Industrial
Design Operation utilized unique, premium materials to create artisan-style
quality. Tempered glass, fabricated steel and anodized aluminum emphasize
the authentic luxury within each hand-built unit.
"Our designers worked with our customers to create our first Monogram
French door built-in model—one that authentically combines superior
craftsmanship and performance as only Monogram can," remarked Michael
Mahan, product manager for Monogram Refrigeration.
PERFORMANCE ELEMENTS
All styles (Custom-panel, Professional and European) include a variety
of additional features:
• Two, 18-inch-wide doors open at the center to reveal 14.49 cubic feet of
FEBRUARY
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