Retail Observer

RETAILOBSERVER.COM FEBRUARY 2014 66 I N D U S T R Y [ N E W S ] AT CES 2014, SAMSUNG WELCOMES NEW ERA IN KITCHEN HOME APPLIANCES WITH CHEF COLLECTION Show-Stopping Innovation with Chef Collection Refrigerator and Four Other Next Generation Products Samsung Electronics Co., Ltd. announced a new lineup of premium home appliances that enable consumers to manage and master the entire cooking process from start to finish. With insights from some of the world's top professional chefs, a new refrigerator has been developed that keeps even the most delicate ingredients intact. An electric slide-in range with an unparalleled level of oven temperature control and one of the most significant dishwasher cleaning innovations in the past 40 years were also among the highlights on display at the 2014 International CES . This year marks the debut of the Samsung Chef Collection, a suite of premium professional chef-level appliances developed in collaboration with Samsung Club Des Chefs. This first-of-its-kind global culinary initiative, launched in 2013, has brought together world class chefs to collaborate with Samsung on the development of next-generation products. "If there is one word to describe our approach to 2014, it is passion. Whether it is cooking and entertaining in more sophisticated ways, or creating a beautiful home that is truly show-off worthy, consumer passion is driving our product innovation and inspiring us to new heights of design excellence," said Kevin Dexter, senior vice president of Home Appliances Sales and Marketing, Samsung Electronics America. "By working closely with Samsung Club Des Chefs, we've created kitchen appliances that offer an awe-inspiring level of flexibility, organization, ease of use and premium style to meet the needs and wants of even the most discerning home cook." The Ultimate Refrigerator for Food Preservation With its thoughtful attention to innovation and design, the Samsung Chef Collection 4-Door Refrigerator (model: RH9900) represents a huge leap forward in food preservation, storage, organization and meal preparation. Temperature control is maximized through proprietary features. The Metal Cooling Plate, positioned on the back of the refrigerator compartment, helps to maintain the set temperature throughout the refrigerator, which is important in keeping food fresh and tasty. And Samsung's Triple Cooling System creates three separate airflows in the refrigerator and freezer, enabling optimal humidity control and improved cooling performance for each compartment. The Triple Cooling System also enables the Chef Collection Refrigerator to feature a lower right compartment – called the Fridge-in-Freezer – which can be converted from a refrigerator to a freezer and back again, and serves a multitude of needs. It can be a fresh food prep zone for restaurant-quality meals, a storage space for frozen home-cooked meal, or a centralized area for beverage storage. Overall capacity clocks in at 34 cu. ft. (2014 DOE Standard), or 34 full bags of groceries. No other refrigerator can accommodate as much food. The Chef Collection refrigerator also delivers on meal preparation needs. One of the key chef insights to emerge from Samsung Club Des Chefs was that professionals prefer meat and fish to maintain optimal temperatures before cooking. Samsung's solution? The Chef Pantry, a temperature-controlled compartment within the main refrigerator that allows items like fish to be optimally chilled at 30oF to extend quality and taste. Also, Samsung created the Chef Pan, a multi-use container located in the refrigerator that can not only be used for marinating and storing food in the refrigerator, but can also be placed in the oven and loaded in the dishwasher.

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