Retail Observer

February 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM FEBRUARY 2014 68 Transforming Consumer Passion into Meal Prep Innovation As part of its collaboration with Samsung Club Des Chefs, Samsung has also developed new innovations for cooking and meal preparation. The new Electric Slide In Range (model: NE58H9950) offers all of the functionality of last year's electric slide-in range with Flex Duo – including the ability to make two different meals at the same time at two different temperatures – but with new chef-inspired enhancements. Chief among these is a much more sophisticated level of oven control and more precise temperature regulation to enable the creation of show-off worthy dishes. The range also features a custom, built-in finish that instantly upgrades any kitchen. To further equip home chefs with the ultimate in cooking performance, Samsung outfitted its Chef Collection Over-The Range (OTR) Microwave with sensor cooking. By simply selecting the appropriate dish and weight from the auto cook menu, this unique technology sets the correct time and temperature at which to cook the meal. It also features an improved filter which eliminates smoke and odor while cooking, with a Simple Clean design so it is easy to remove at the touch of a button for routine maintenance. The Chef Collection OTR features bottom controls for easy accessibility and a premium, streamlined look for today's modern kitchen. A New Day in Dishwashing Beautiful, spotless dishes are just as important to the meal experience as the food itself. But the basic technology and design of dishwashers—with their inefficient conventional rotary and circle water sprays—has not advanced in 40 years. Until now. Samsung's latest dishwasher (model: DW80H9970) is a true game- changer. While traditional wash systems feature rotary spray arms that do not reach all corners, the WaterWall™ technology's linear mechanism moves along the bottom of the dishwasher tub to provide consistent high water pressure throughout the wash. The dishwasher creates a powerful wall of water from corner to corner to target every dish, pot, pan, serving spoon and flatware utensil – every time. Moreover, the Controllable Intensive Washing function (Zone Booster) offers two cleaning zones. Heavily soiled pots and pans get a high pressure and high temperature wash, while plates and glasses get a normal wash with a lighter water stream. Showcasing New Food Storage Solutions The days of opening the refrigerator and sorting through disorganized drawers and shelves are over with the Samsung Food Showcase Refrigerator (model: RH22H9010SR). With smart storage and organizational solutions for the family, the refrigerator features an exterior door ShowCase compartment divided into three family-friendly zones: An upper level cooking zone for cooking items like cheese and sauces, a mid- level family zone for drinks and snacks, and a lower level kids zone for juice boxes and fruit cups. The refrigerator also includes an interior InnerCase compartment for longer storage of larger, fresh food items. The Metal Cooling guard on the inside of the front door captures cold air and maintains the optimal temperature within the fridge, so food stays fresh, even if the refrigerator door is opened frequently. The Samsung Food Showcase also features elegant metal doors that reflect Samsung's design philosophy of 'Timeless Design,' expressing and adding a premium feel to the modern lifestyle of families. To discover more, please visit www.samsung.com. I N D U S T R Y [ N E W S ]

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