Retail Observer

RETAILOBSERVER.COM FEBRUARY 2014 72 S ustainability has become a growing desire with homeowners, builders and remodelers. With the increased concern for the environment, responsibility has shown itself to remain a lasting consumer desire. You are already specifying sustainable products in your client's kitchen: Energy Star ® appliances, recycled countertops and water-conserving products. Have you thought about the sustainability of a water filtration system? Integrating a Body Glove ® Water Filter System by Water, Inc. into your customer's kitchen will create sustainable sales for you and help your customer to achieve a sustainable lifestyle. The Numerous Sustainable Benefits of Water Filtration It is important to protect your family from harmful contaminants that may be in your water. Body Glove ® Water Filters are certified by a respected, independent certification company, NSF, for contaminant removal and peace of mind. A water filtration system can keep thousands of plastic water bottles out of landfills, and save mountains of money. Your customer might not even be aware that filtered water costs only a few cents a gallon. Body Glove ® Water Filters last for a full year so the clean water supply is free-flowing and plentiful. Filtered Water Helps Keep Organic Food Organic The modern sustainable kitchen is stocked with organic meats, fruits, and vegetables. Fresh and vibrant, local Farmers Market fruits and vegetables are a delight to cook in the kitchen. A common aspect is overlooked when it comes time to prepare your organic fare. "It is unfortunate that too many people fail to think about the downside of washing their organic produce in tap water," says Major Avignon, president of Water, Inc. "Organic food loses its integrity if you are washing it in water that may be tainted with chemicals. It is a must in a sustainable kitchen to keep organic produce and meats authentic with a clean, filtered rinse." The Body Glove ® BG-6000 Full Flow Filter is designed to connect exclusively to main full-flow faucets, giving you a powerful stream of clean water. Installing a BG-6000 in your customer's island sink or prep sink to wash organic food is a smart and sustainable choice. Body Glove Goes Above & Beyond with Sustainable Product Features The Water Quality Association (WQA) recently created sustainability standards for activated carbon drinking water treatment products. Body Glove Water Filtration Systems and Replacement Cartridges* were in the first group to be certified to the WQA's S-801 and S-803 Product Sustainability Standards, standards that examined cradle-to-grave attributes of a product. "Body Glove ® Water Filters were designed with the environment in mind, and from the inception, we gave this product features to 'go beyond green' and increase sustainability," says Avignon. Body Glove Water Filters were certified because of sustainable management by the manufacturer, 3M, and their innovative approaches of 70% recycled product packaging, biodegradeable shrink-wrapped labeling, and a unique recycling program for used cartridges. Sustainable and Stylish Body Glove Water Filter Systems give your customer the opportunity to integrate smart and affordable water filtration into their dream kitchen. Systems are sustainable and stylish: they install under-sink, connect to an accessory faucet and integrate into any kitchen's style. *WQA S-803 Sustainable Certified Products are the BG-12000, BG-3000, BG-1000 and BG- 6000FF systems, their respective replacement cartridges, and the BG-3000R retrofit cartridge SUSTAINABLE WATER FILTRATION A Necessity for the Modern Kitchen M A N U F A C T U R E R [ N O T E S ] RO

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