Retail Observer

RETAILOBSERVER.COM FEBRUARY 2014 12 B O O K R E V I E W A guide to creating results through focus, commitment, and accountability, The 12 Week Year is a process forged in the field of sports, used by world-class athletes and transformed for business and everyday life by Brian P. Moran and Michael Lennington. This is not a book of theory. T he 12 Week Year has been vetted by thousands of clients and hundreds of companies, and is backed by years of real life experience. In this groundbreaking book, the authors unlock the simple secret to help you accomplish more. What differentiates truly great performers and organizations from mediocre ones is an ability to effectively execute on what they know. There is a gap for most of us between what we know we should do, and what we are actually willing to do. This knowing-doing gap is what keeps most people and most companies from accomplishing what they are capable of. The 12 Week Year Year helps you avoid the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. In the book, you'll discover how to develop clarity and focus on what matters most and a healthy sense of urgency to get it done. You'll learn how to: • Take back control of your day. • Increase your income. • Balance the priorities in your life. • Lower your stress. • Accomplish your goals in record time. The 12 Week Year is a how-to book for both individuals and organizations that would like to accomplish more in the next 12 weeks than others will in the next 12 months. Join the thousands who are already experiencing the benefits of The 12 Week Year . Turn the idea of a year on its head, and speed your journey to success. Leverage the power of The 12 Week Year to drive improved results in any area of your life. THE 12 WEEK YEAR: Get More Done in 12 Weeks Than Others Do in 12 Months Authors: Brian P. Moran and Michael Lennington. Moran is a sought-after speaker, founder and CEO of The Execution Company, an organization committed to improving the performance and enhancing the quality of life for leaders and entrepreneurs. Lennington is vice president of The Execution Company, consultant, coach, and leadership trainer, and is an expert in implementing lasting change in organizations. He works with clients to help them implement corporate initiatives that drive sales, service, and profitability. Publisher: Wiley, John & Sons, Incorporated RO

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