Retail Observer

RETAILOBSERVER.COM FEBRUARY 2014 20 ELECTROLUX INTRODUCES NEW INDUCTION FREE STANDING RANGE Delivering Superior Results in Less Time, with Better Precision and Cool-to-the-Touch Surfaces Transform meals and reduce prep time with Electrolux's new Induction Free Standing Range. Now available for the first time to the mass consumer market at a lower price point, the new unit features the latest in induction technology and new time-saving capabilities that help deliver the results of a professional chef at home. "Induction meets consumers' desire to achieve top chef results at home," says John Terzo, senior vice president and general manager of Cooking Products for Electrolux North America. "We are excited to take this technology, incorporate it into a free standing range with a new, innovative self-cleaning oven system and deliver it to the marketplace at nearly $1,000 less than previous induction ranges." The Electrolux Induction Free Standing Range boasts the ultimate in precision, ensuring that chocolate melts perfectly and tuna has just the right amount of sear every time. Common in kitchens across Europe's culinary capitals, induction cooking offers greater temperature control and more even cooking. A signature feature of induction cooking – the ability to boil water in just 90 seconds – is offered on the new range via the Power Assist ® feature. Induction cooking is also more energy efficient than gas or electric. The transfer of heat directly to the cookware via magnetic energy also keeps the cooktop cooler to the touch, making it safer and easier to clean. The range's oven is outfitted with Perfect Convect3 ® , convection technology that produces consistently even results, up to 30 percent faster cooking times, and even more baking options via a third convection element. The Rapid Preheat feature expedites warming 25 percent faster than traditional ovens, and clean-up is made even simpler with the new, innovative Fresh Clean™ self-cleaning system that cleans ovens with virtually no odor or smoke of a conventional self-cleaning oven. The new range is available in stainless steel and retails for $2,099. Please visit www.electroluxappliances.com for more information. HAIER GIVES APPLIANCES A LESSON IN CONNECTIVITY Haier's Smart Home Redefines the Way Families Connect with Their Homes Haier facilitates a new mode of home operation with a connected network of smart appliances and electronics that they showed in the #LiveHaier booth at 2014 CES. Haier's Smart Home appliances implement cloud-controlled technology to foresee and meet consumer need. Perhaps the most unique product, the intelligent cloud-controlled wine cellar is designed for future sale in the U.S. markets. "The intelligent cloud-controlled wine cellar is highly suited to the American lifestyle," said Rian Cain, senior vice president of sales and marketing at Haier. "Beyond effortless management of wine collections, the cellar embraces the trend of social sharing by allowing wine enthusiasts to connect on Haier's cloud platform." As with the wine cellar, other Smart Home appliances in the lineup suit the U.S. lifestyle by allowing users to manage responsibilities without sacrificing time. In Haier's Smart Home, families control smart appliances through electronic devices including Haier's Smart TV, mobile devices and tablets using cloud technology. Devices provide a range of interactions with each unique appliance, including tasks like status tracking, control management and inventory notification. "Smart Home delivers products that focus on meeting consumer need in real-time," said Cain. "With Haier, consumers connect to the world from their home and connect to their home while away." Additional appliances featured in Haier's Smart Home include a cloud- controlled washing machine, an intelligent cloud refrigerator, an intelligent air conditioner, and a smart television. Haier showcased Smart Home appliances during the 2014 International CES. For more information, visit www.haieramerica.com. continued on page 24 I N D U S T R Y [ N E W S ]

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