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17th hole, with the addition of new bleachers behind the green and a double-decker sports bar that proved to be a popular gathering spot. This year, the iconic 18th hole gets the treat- ment. Bleachers have been brought closer to the green and will now surround it more complete- ly, creating an intimate fan experience. Behind the stands will be tall, spiffy new hospitality suites. "It's going to give the hole a stadium feel," says John. "It will be fun for the players and fans and it'll look great on TV." With AT&T having recently renewed its sponsorship for 10 years, the event is on firm financial footing, allowing John and his dedicated team the chance to focus on the little details. They continue to add up to something big for this revitalized tournament. "Word of mouth is a powerful thing," John says. In the last couple of years, Tiger Woods and Lee Westwood returned to Pebble after long absences. This year it's McDowell's turn. John is hoping the trend accelerates. "When the players see the range this year, see the hospitality area, the fantastic conditions of the courses, we're hoping they tweet or text about it," he says. "However they put it out there, we want every- one on tour to know this tournament is better than it's ever been." The 2014 AT&T Pebble Beach National Pro-Am tournament runs February 3-9. For more informa- tion, go to www.attpbgolf.com. 100 C A R M E L M A G A Z I N E • W I N T E R 2 0 1 4 (Top) Former San Francisco 49er Brent Jones raises a helmet in exultation at the Chevron Charity Shoot-Out against the San Francisco Giants. (Bottom) Actor Ray Romano, musician Darius Rucker, actor Oliver Hudson and pro surfer Kelly Slater at the Pro-Am. Photos: Ruben Cota 092-100 2014 AT&T story_152-161 Garcia story 1/26/14 2:43 PM Page 6