Issue link: http://www.e-digitaleditions.com/i/269179
12 March/April 2014 BizEd headlines g l0ck/Th i n ksTock; se rg ey VAluyki n /Th i n ksTock Does a College Degree Grant a Better Life? Purdue university in West Lafayette, Indiana, and research giant Gallup are conducting an enormous rep- resentative study of U.S. college graduates to determine if college degrees really lead to better careers and more satisfying lives. The Gallup-Purdue Index will measure how college graduates are doing on five dimensions of well-being: purpose, social engagement, physical health, financial health, and community connections. It also will measure their workplace engagement in aspects such as whether they like what they do, are doing what they're best at, and are working with someone who cares about their development. In addition to including standard demographic markers such as race, gender, and household income, the study will ask if respondents have student loan debt, if they have started or plan to start a business, and if they were first-generation college students. Purdue will be the first university whose graduates will be surveyed; later Gallup will invite other institu- tions to join the research effort. The findings of the inaugural index will be available in spring 2014, and public findings will be reported annually on Gallup.com. Organizers believe that the new index will hold higher education accountable for delivering on its prom- ise of improving graduates' lives. "An accountability era has begun for higher education," says Mitch Daniels, president of Purdue University. "Students and their par- ents deserve to know with confidence whether a college they are considering has a trustworthy track record of developing successful, engaged, and fulfilled graduates." Thirty thousand survey respondents will be recruited throughout the year through random digit dialing; they will provide an email address and complete a web- based survey. Gallup will report findings by state, ath- letic conference, and Carnegie classifications. The Gallup-Purdue Index is made possible in part by Lumina Foundation's US$2 million grant to Purdue Uni- versity. A video featuring Brandon Busteed, executive director of Gallup Education, provides more informa- tion; it can be found at www.youtube.com/watch?v=fzE oA68y7HE&feature=youtu.be. To join the research col- laborative, contact kristen_lloyd@gallup.com. 1 . 6 . 1 3 v e r s i o n : M E C H 1 3 - B A B - 0 7 7 6 March/April BizEd Print Ad Asia d: AR cw: st: CS bdm: EK pm: LB tm: PO C:100 M:0 Y:78 K:42 C:57 M:22 Y:91 K:4 ›› b: 8.625"w X 11"h t: 8.375"w x 10.75"h l: 7.875"w X 10.25"h These featured defi nitions are sourced from DEFINE.BABSON.EDU THE WORLD WILL BE BUILT ON HOW YOU DEFINE ENTREPRENEURSHIP TODAY. Entrepreneurship is creating, growing, and shaping organizations of all types and sizes. And changing the world in the process. RANKED NO.1IN ENTREPRENEURSHIP By U.S.News & World Report DEFINE.BABSON.EDU 98025-14_13-BAB-0776 March/April BizEd Print_MECH.indd 1 1/15/14 4:01 PM Enhancing France's Attractiveness How well is France competing in the global mar- ket? That's what French researchers considered at the 8th Annual Etats de la France conference sponsored by INSEAD, which has locations in France, Singa- pore, and Abu Dhabi. The conference convened experts from France and abroad to discuss the country's economy, taxation policies, innova- tion and research levels, and social policy and employment conditions. "France: why the battle for attractiveness is far from lost" was presented by Bruno Lanvin, executive director of the INSEAD European Competitiveness Initiative (IECI), and Javier Gimeno, INSEAD's professor of strategy and academic director of the IECI. They recommended that France should enhance the effectiveness of public spending to reduce fiscal pressure, relax regulatory constraints that restrict business competitiveness, and bolster support for technology transfers. They also called for the country to create an environment conducive to entrepreneur- ial risk taking, attract key talent by implementing a selective immigration policy, and welcome high- potential populations. France has fallen from 15th place on the World Economic Forum's Global Competitive Index in 2006 to 23rd place in 2013. The report's authors believe this trend can be reversed if France takes advantage of assets such as excellent telecom and transport infrastructure and a well-educated work- force. For the full report, visit centres. insead.edu/eu-competitiveness- initiative/events/state-france.cfm.