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March/April 2014 BizEd 2 Mission BizEd is the world's leading source for authoritative information, ideas, and insights related to international management education. editorial tricia Bisoux Co-Editor, Tricia@aacsb.edu sharon shinn Co-Editor, Sharon@aacsb.edu McMurry/tMG, llC Design & Production nancy roy Art Director Business annette Gonzalez delisle Director, Business Development, Annette@aacsb.edu debbie Wiethorn Senior Coordinator, Business Development, Debbie@aacsb.edu lora Parker Database Manager, BizEd.subscriptions@aacsb.edu Juliane iannarelli Vice President, Knowledge Development, Juliane@aacsb.edu Brandy Whited Communications Coordinator, Brandy@aacsb.edu aaCsB international robert s. sullivan Chair, Board of Directors linda a. livingstone Chair-Elect, Board of Directors John J. Fernandes President & Chief Executive Officer BizEd (USPS 1884) is published six times a year by AACSB International— The Association to Advance Collegiate Schools of Business 777 South Harbour Island Boulevard, Suite 750, Tampa, FL 33602 Tel: +1-813-769-6500 Fax: +1-813-769-6559 www.aacsb.edu www.bizedmagazine.com ISSN number: 1537-338X Copyright information: Copyright 2014 AACSB International. All rights reserved. Materials used for educational and noncommercial purposes may be reproduced if permission has been obtained from AACSB and if the photocopied material includes a line containing the issue date and the copyright notice. For all other uses, contact AACSB International for permission. For information about ordering reprints and ePrints of articles, or for permission to reproduce any editorial content, contact Debbie Wiethorn at Debbie@aacsb.edu or +1-813-769-6522. Change of address: Notify publisher at least six weeks in advance, including mailing label from the most recent issue and the new address. advertising: Acceptance and/or publication of editorial or advertising does not con stitute endorsement by BizEd or AACSB International. All advertising is subject to review by the AACSB International Communications Depart ment. To contact Annette Gonzalez DeLisle, director of business development, call +1-813-769-6517. subscription rates: The Continental U.S. yearly rate is US$35. The Canadian yearly rate is US$45. Outside the Continental U.S. and Canada, the yearly rate is US$55. Subscribe online at www.bizedmagazine.com. POSTMASTER: Send address changes/ corrections to BizEd, 777 South Harbour Island Blvd., Suite 750, Tampa, FL 33602. Published by AACSB International hbsp.harvard.edu Case Startup Kits NEW! To help instructors begin using cases in their courses, Case Startup Kits recommend cases ideal for teaching as a "fi rst case." Each case comes with a Teaching Note for instructional guidance. Available disciplines include: ¡ Accounting ¡ Entrepreneurship ¡ Finance ¡ General Management ¡ International Business ¡ Marketing ¡ Operations Management ¡ Organizational Behavior ¡ Strategy LEARN MORE: hbsp.harvard.edu/list/ casestartupkit EDUCATORS Get updates on Twitter @HarvardBizEdu 18513_HE_BizEd ad_April_r2.indd 1 1/24/14 11:07 AM 28.01.14 C78/A3 0 C M Y K 150 S01_0657 NH0527 SMT0016-BizEd LKCSB 8.375x10.75in.indd 1 28/1/14 1:16 PM