RETAILOBSERVER.COM APRIL 2014
4
APRIL 2014, VOLUME 25, ISSUE4
CELEBRATING OUR 25
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
BILL BAZEMORE
TIMOTHY BEDNARZ
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
JOHN WHITE
DARRYL WILKES
JOHN E. WILKINS, JR.
RAPLH E. WOLFF
DEADLINE FOR JUNE 2014 ISSUE:
MAY 1, 2014
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THE RETAIL
Printed on Recycled Paper
KEEP EARTH
IN BUSINESS
Eliana Barriga
letters@retailobserver.com
Looking forward to sharing more of your stories,
Elle's View As I See It
A
t Nationwide PrimeTime! we had the opportunity to meet with
Whirlpool North American Sales VP, Sam Abdelnour. His message
to the independents was not so much about selling products, but more
about remembering our connection to one another. This will go a long
way in building your business through more meaningful relationships
with your patrons, and also bring more fulfillment to your personal life.
Sam explained that he has noticed more and more Millennial job candidates
asking questions about how Whirlpool is giving back, going green and
supporting their communities. The world is changing and more and more
people care about who runs the companies they do business with and what
they stand for, who they support and where their money is spent.
We were thrilled to find out that our new 'Heart of the Industry' website
page, showcasing the charitable efforts of Snow Brothers Appliance and the
American Cancer Society was referenced during Sam's presentation. We
know that there are many dealers giving back to their communities as well,
but not as many are promoting their giving. This is unfortunate since letting
others know what you care about will inspire them to join the cause or support
one of their own. Giving…making a difference in someone's life and no
amount of contribution is too small, whether you ran an entire fundraising
event or donated a proceed of your sales to a worthy cause. We encourage
you to share your stories with us so we can spread the good vibes across
the industry!
We don't think it was a coincidence that Whirlpool's booth was swarming
with people during the PrimeTime! event. At the end of the day, we are all
looking for the same thing—being understood and feeling like we belong and
matter to a person, to a community or to a company.
GIVING
BACK
BUILDS
BUSINESSES
