Retail Observer

May 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MAY 2014 16 DAVID ROCKWELL BY CALIBER GRILL DEBUTS AT ARCHITECTURAL DIGEST HOME DESIGN SHOW Grill combines best of craftsmanship, hospitality design and engineering Rockwell Group and Caliber Range Corporation have partnered to create a luxury outdoor gas grill for the home. David Rockwell by Caliber is an innovative grill that celebrates the social nature of cooking and dining. Debuted at the Architectural Digest Home Design Show in New York, the grill is now available. David Rockwell by Caliber merges the architecture firm's interest in designing environments that encourage people to connect with Caliber Range's commitment to producing high quality, handcrafted American-made grills. The modern design and next-generation engineering make the David Rockwell by Caliber a signature home design piece and a professional-grade grilling system for home entertaining. Inspired by areas where people traditionally gather, including hearths, campfires and other communal dining settings, the 60" long x 30" wide by 36" tall grill is designed to evoke the look of a fluid tablecloth draped over a ceremonial table. It features a stainless steel lid that sits on a commercial grade powder-coated aluminum canopy that has been finely polished and hand welded with rounded corners. The lid glides easily to disappear into the canopy, creating a true 360 degree grill that brings together friends and family around the grill and to cook and socialize. The canopy sits atop a handcrafted Brazilian cherry wood table, and wraps around Caliber Range's patented high- performance grilling system. Oversized knobs influenced by the shape and tactile qualities of a hockey puck control the temperature. The gas canister sits snugly on a shelf under the grill and slides out for easy refueling. David Rockwell by Caliber is available in four colors: red, terracotta, turquoise and midnight black. "We believe that the grill should serve as the focal point for any outdoor dining event," said David Rockwell, founder and President of Rockwell Group. "Our design allows everyone to gather around all four sides and see the food being prepared. Cooking can now MAY I N D U S T RY [ N E W S ]

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