Retail Observer

RETAILOBSERVER.COM JUNE 2014 46 W ith over 30,000 attendees from 34 different countries, Dwell on Design LA is America's largest design event. Dwell on Design LA, curated by the editors of Dwell magazine, returns to the Los Angeles Convention Center June 20-22, 2014. With three full days of dynamic exhibitions, unparalleled educational opportunities, cutting-edge technologies, 90 onstage programs, 200 speakers, and more than 2,000 innovative modern furnishings and products, be sure not to miss this exciting event. This year, there are five NKBA affiliated speakers presenting at this event including 2014 Vice President, Ric Coggins, and Immediate Past President, John K. Morgan, NKBA Staff Members Lisa H- Millard, Course Developer, and Rachel Troychock, Manager of Collaborative & Social Learning, and NKBA Member and 2013 & 2014 Voices From The Industry presenter Moorea Hoffman. Reserve your spot today. Register now and attend for CEU credits! STEAM COOKING IN TODAY'S AMERICAN KITCHEN (.1 NKBA CEU) Presenter: Ric Coggins, CGP, CAPS, NCT, BSH Thermador 2014 National Kitchen & Bath Association Vice-President Saturday, June 21 (Room 304C) 2:30 pm – 3:30 pm Health. Quality. Time. If we could get the healthiest, best-tasting food in a short amount of time, wouldn't cooking be a lot more fun? Steam has become one of the largest cooking trends in America. In this lively session, Ric Coggins will discuss the benefits of steam cooking, and explain the appliance options and features that are now available to the American consumer. DESIGN THROUGH VISUALIZATION (.1 NKBA CEU) Presenter: John K. Morgan, Morgan Pinnacle LLC 20-20 Technologies 2014 National Kitchen & Bath Association Immediate Past President Friday, June 20 (Room 304B) 1:30 pm – 2:30 pm With today's technology, designers can quickly collaborate with clients online, inspire through virtual exchanges, move projects forward through digital decision-making and immerse them in their future rooms while standing in the current one. Your clients can literally stand in their 1970s kitchen, hold their smart phone in front of their eyes, and turn and watch as their old kitchen is replaced with your vision. This session focuses on using today's tools to captivate your clients in the inspiration, design, and closing process. Plus, we will share techniques on leveraging your client's social media interactions to earn new, qualified referrals. VIDEO TRENDS IN SOCIAL MEDIA FOR YOUR BUSINESS (.1 NKBA CEU) Presenters: Lisa H-Millard, NKBA Course Developer, Rachel Troychock, NKBA Manager of Collaborative and Social Learning Saturday, June 21 (Room 304C) 2:30 pm – 3:30pm Research shows that 80% of people would rather view video content over reading the same content in a text format. Users of online video platforms are projected to double in the next four years, so it's easy to see why your business would benefit from video marketing. Learn easy ways to leverage social media platforms for video distribution and grow your potential customer base. Join Rachel Troychock, Manager of Collaborative and Social Learning for the National Kitchen & Bath Association, and Lisa H-Millard, NKBA Course Developer, for an engaging session on harnessing the latest video and social media business trends to grow your business. KITCHEN APPLIANCES 101: WHAT WORKS, WHAT DOESN'T, AND WHY (.1 NKBA CEU) Presenter: Moorea Hoffman, Founder, Kitcheneering 2013 & 2014 Voices From The Industry Presenter and NKBA Member Friday, June 20 (Room 304B) 10:30 am – 11:30 am Today's appliances are better than ever before, but there are more brands, more styles, and more features to choose from. Your clients are looking to you for answers—not just what looks best—but what will have the cooking and performance characteristics they need to make daily life and entertaining easier and more enjoyable. Deciding what to buy becomes a great responsibility. How do you separate fact from fiction? Do you understand BTUs, CFMs, Recovery Ratios, Convection, and Magnetic Induction? In this session, you will learn about all of these terms and many more. Presenter Moorea Hoffman will analyze appliances from the cook's perspective and review trends like steam ovens, microwave drawers, integrated appliances, and the always evolving "professional-style." For more information & other presenters visit: www.dwellondesign.com/schedule RO NKBA CEUS AVAILABLE AT DWELL ON DESIGN A S S O C I A T I O N N E W S

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