Retail Observer

June 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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*Remodeling magazine, 2013. **Boston Consulting Group, 2012. †Visit maytag.com for warranty details. ††Available on 27" and 30" double and single wall ovens. See product specifications for minimum and maximum dimensions. Fits cabinet cutouts from 26-15/16" to 29-7/16" for 27" and 30" single wall ovens. Fits cabinet cutouts from 48-7/8" to 52-3/16" for 27" and 30" double ovens. ‡Among leading brands. ‡‡Based on 20-lb load, among leading front load brands, PowerWash ® cycle vs. comparable cycles and default settings. ®/™ ©2014 Maytag. All rights reserved. MYA16915 Don't miss the Advantage Live July session on Maytag ® Maxima ® Front Load Laundry, Wednesday, July 16th at 10: 00 am and 2: 00 pm, EST. Best Cleaning in the Industry ‡‡ is back and better than ever. Learn about the other powerful features that keep Maytag brand selling strong. Also, sign up for the August session on Maytag ® Dishwashers, Wednesday August 13 at 10: 00 am and 2: 00 pm, EST. Get a first-hand look at the bold, new Maytag ® dishwashers filled with stainless steel and backed with a renewed brand promise. Sign on to theloop.whirlpoolcorp.com for online training and product information. NEW MAYTAG ® KITCHEN SUITES LOADED WITH POWERFUL SELLING FEATURES Many shoppers enter stores with the intent of only purchasing one appliance. Maytag brand's new kitchen suites help them see the long-lasting benefits of upgrading multiple appliances at the same time. According to Remodeling magazine's annual analysis of cost versus value, a kitchen "face-lift"—painting, refinishing surfaces and upgrading appliances—will show a return on investment more than a full redesign. * With the brand's revamped range, dishwasher and refrigerator lineups, dependable suites are possible at every budget. The exciting new Maytag Man ads online and on TV will create awareness and have customers seeking out the brand in stores. From there, kitchen suites almost sell themselves. AMERICAN PRIDE 93% of consumers are willing to pay a premium price for American-made products. ** Maytag brand delivers what customers want by manufacturing products in facilities across the United States. DEPENDABLE INSIDE AND OUT All the kitchen appliances are now outfitted with durable and attractive stainless steel handles, a bold new badge and powerful features. It's a complete upgrade inside and out. All 2014 configurations of suites come with the reliability of a 10-year limited parts warranty † on all appliances, so your customers are covered. RELIABLE COOKING RESULTS 2014 freestanding ranges make perfect meals look easy. The die-cast metal knobs are built with high-quality materials for a difference customers can see and feel. Features like Power Preheat, EvenAir ™ convection, Power ™ elements and Power ™ burners make sure whatever they're cooking gets hot in a hurry and gets done right. The FIT system gives customers the flexibility to customize installation, ensuring that their new wall oven will fit their kitchen cabinet. †† Durable components like the heavy-duty convect motor are made to last, while the heavy-duty roll-out racks hold large meals with ease. CONSISTENT COOLING The attractive, new refrigerators are made to hold the cold and designed with a more modern look. LED lighting adds convenience, and Strongbox ™ door hinges deliver durability. The powerful compressor keeps up with everyday use, year after year. CLEANING POWER REIMAGINED The new dishwasher lineup powers off whatever customers pile on. With sturdy stainless steel everywhere possible, they stand up to years of tough cleaning jobs. Interior tubs, spray arms and 4-blade choppers are all designed with stainless steel. Select models also feature a stainless steel silverware basket and durable upper rack handle. Each model includes the strength of the most powerful motor on the market ‡ and the PowerBlast ™ cycle for performance that keeps the kitchen running smoothly. For more information about Maytag ® appliances, visit maytag.com. MYA16915 June RO Kitchen Suite.indd 1 5/14/14 8:06 AM

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