JULY 2014 RETAILOBSERVER.COM
35
DIGITAL SIGNAGE EXPO
®
(DSE), THE CONFERENCE & TRADE SHOW,
WHICH RAN FEBRUARY 11-13, DREW JUST OVER 4,000 ATTENDEES, OF WHICH
OVER 42 PERCENT WERE END USERS, THE PRIMARY PROSPECTS THAT
DSE'S EXHIBITORS WANT AND NEED TO SEE. 1,813 EXHIBITOR PERSONNEL
ATTENDED, BRINGING DSE'S TOTAL ATTENDANCE TO OVER 5,800.
O
f that combined total, 29.85 percent, or 1,195 traveled to DSE from outside the US, attracting total
attendance from 67 different countries including: Canada, Mexico, Brazil, South Korea, Japan, Columbia,
China, the United Kingdom, Australia and Taiwan.
Among the over 200 exhibiting companies, 56 were exhibiting for the first time and 44 were from international
markets, expanding the show floor to just over 70,000 net square feet, an increase of 13 percent over 2013.
Retail operators who attended the show were enthusiastic about the value of attending DSE in terms of the
education opportunities, available information available to attendees, the innovative new technologies, and the
professional networking opportunities. Comments included:
"Attending DSE each year is what keeps me up to speed with trends in the DS industry, and 2014 was no
exception. My fourth DSE show was worth every minute. The opportunity for continuing education and exposure
to trends and latest gear proves this is an annual event not to be missed."
—Steve Hargis, Director Film & Video, Bass Pro Shops
"DSE is the most valuable learning experience available in the digital signage industry. I walked away from DSE
with new products to bring back to my company, enriched connections with peers, and an eagerness for the next
wave of technologies these key players are working on as we speak."
—Clarence Faison, Technology Services Manager, Eileen Fisher, Inc.
"What amazes me most about DSE is how, every year, both the industry giants and the little guys can get
big-time exposure. As an end-user, I tend to be biased on what I'm looking for at the show, but am always
intrigued by the advancement of technology and how well it is displayed year in and year out."
—Timothy Bennink, Business Development Team Leader-Marketing, Meijer Stores
Retail Operators Declare
DIGITAL SIGNAGE EXPO 2014
A SUCCESS
