F O L L O W Z I P S AT H L E T I C S O N S O C I A L M E D I A : 2 0 1 3 - 1 4 Z I P S AT H L E T I C S A N N U A L R E P O RT | 1
On Dec. 14, Zips Athletics announced that men's basketball
director of operations Dan Peters would take a leave of absence to
seek treatment for pancreatic cancer. What followed was an
outpouring of support, including national articles, more than
1,200 unique tweets on Twitter using #4PetesSake and 26
collegiate programs sporting "4 Pete's Sake" pins.
On March 7, the U.S. Basketball Writer's Associ-
ation named Dan Peters one of three recipients
of its Most Courageous Award.
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GoZips.com/4PetesSake
During the 2013-14 season, the Zips saw
several new teams and faces on social
media, including Head Coach Terry Bowden
(@TerryBowden), Men's Soccer Head Coach
Jared Embick (@ZipsCoachEmbick and
pictured left) and Swimming and Diving Head
Coach Brian Peresie (@ZipsCoachBrian).
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Several teams saw an
increased presence on
Instagram, including men's
basketball (@ZipsMBB), men's
soccer (@ZipsMSOC), women's
basketball (@ZipsWBB), women's
soccer (@ZipsWSOC) and track
and field (@ZipsTFCC).
uuu
# 4 P E T E S S A K E
S O C I A L M E D I A
F O L L O W Z I P S AT H L E T I C S O N S O C I A L M E D I A : 2 0 1 3 - 1 4 Z I P S AT H L E T I C S A N N U A L R E P O RT | 1 5
During the 2013-14 athletics calendar, Zips
Athletics saw a 30.7% increase in
followers on Facebook and Twitter
combined. In fact, 12 of 14 team Facebook accounts saw an increase
of 10% or higher over the previous year while all 14 team Twitter
accounts saw an increase of at least 27%.
30.7%
