AUGUST 2014 RETAILOBSERVER.COM
35
T
he 46th edition of NeoCon (June 9–11) was a
resounding success, delivering a fully immersive
commercial design experience that went above
and beyond, illuminating cross-industry societal,
economic and psychological trends. With attendance
up 20%, the halls of Chicago's Merchandise Mart
were buzzing with specifiers, facility managers,
manufacturers, clients and media from across North
America and the globe. Close to 50,000 industry
professionals gathered to see the latest product
introductions for commercial design, to network with
industry peers and to take advantage of the stellar line-
up of keynote and educational offerings.
According to Byron Morton, VP Leasing, "This
year's show really brought out the best the industry
has to offer. From cutting edge technology to a
complete re-imagination of traditional office environ-
ments, innovation was at the forefront. Businesses,
large and small, get the importance of design and the
attendance at NeoCon 2014 is a testament to that.
Our permanent and temporary exhibitors responded
to the uptick in the economy with creative solutions
for key vertical markets from office to education,
hospitality and healthcare. Solutions on display at
NeoCon focused on employee well-being as well
as productivity." Susan McCullough, senior vice
president, MMPI, continues, "As we are the largest
commercial design trade show in North America, we
have the unique ability to bring people together
across multiple markets."
DELIVERING
E
xcellence
NEOCON Remains the Go-To Exposition
for Commercial Design & an Incubator for
Ideas Across Industries
ON ALL FRONTS
