RETAILOBSERVER.COM SEPTEMBER 2014
4
SEPTEMBER 2014, VOLUME 25, ISSUE 9
CELEBRATING OUR 25
TH
YEAR
AS THE RETAIL OBSERVER
PUBLISHER/MANAGING EDITOR
E LIANA BARRIGA
DIRECTOR OF SALES AND MARKETING
MOE LASTFOGEL
ART DIRECTOR
TERRY PRICE
CONTRIBUTING WRITERS
TIMOTHY BEDNARZ
PAT KELLY
RON KOSTREBA
PAUL MAC DONALD
PATRICK MALONEY
JIM RISTOW
JOHN TSCHOHL
E LLY VALAS
LIBBY WAGNER
DEADLINE FOR NOV. 2014 ISSUE:
OCTOBER 1, 2014
THE RETAIL OBSERVER
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KEEP EARTH
IN BUSINESS
Eliana Barriga
letters@retailobserver.com
Until next time,
Elle's View As I See It
I
t shouldn't surprise you that this famous quote comes from John Maxwell,
one of the most respected experts in the field of leadership. If anyone
copes with change day in and day out, it's the business owner. But the irony
is that we are the very same people that fight change the most.
Look around your business, have you added any new product lines or
services lately? What about new partnerships with vendors or collaborations
with other local businesses? Have you attended any new trade shows,
participated in a new training program or sponsored a local event?
Most of us think that we are playing it safe in business by sticking with
what has been and what has worked. Staying in our comfort zone is what
seemingly keeps us protected and is what keeps us in business. But
actually, when we work against change, we work against growth. We close
the door to new conversations and possible opportunities. It's like
swimming up stream with the same determination as the current against
us. You feel like you're working hard and getting things done but in reality
you are only staying in place or worse drifting backwards.
In the spirit of the changing seasons, I challenge you to pick one area of
your business this month where you will consciously stop swimming up
stream, turn around and allow the current to take you in a new direction.
Call that vendor who has been trying to reach you and find out about her
services. Sign up for that trade show that you've always wanted to go to but
never got around to attending. Sit down and talk with that employee who
seems to be full of energy and new ideas.
Get excited about embracing change in your business and I promise you
that growth will soon follow.
CHANGE IS
INEVITABLE
GROWTH IS
OPTIONAL