Retail Observer

RETAILOBSERVER.COM SEPTEMBER 2014 48 MICHAEL STEINLE NAMED INCOMING PRESIDENT AND CEO AT BSH NORTH AMERICA AS MICHAEL TRAUB STEPS DOWN BSH Home Appliances announced that President and CEO Michael Traub has left his position at BSH Home Appli- ances North America as of August 29. Traub has been with the company for 21 years and served as the President and CEO of its North American operations for six years. During his tenure at BSH in North America, Traub successfully managed the company during the financial crisis of the past several years making the North American region a role model within the global BSH organization. Under Traub's leadership the company has experienced phenomenal growth. With 25 percent growth in 2013 and 22 percent year-to-date growth through June, 2014, BSH enjoys sales momentum way above market growth. Replacing Traub, Michael Steinle has been selected as the new President and CEO of BSH Home Appliances North America as of September 1, 2014. Thirty-two years with the company, Steinle has deep experience in sales, management, retail and built-in appliances. Steinle has served as the CEO of Bosch and Siemens Home Appliances Group in the UK, leading the business in the UK and Ireland for the last 3 years. Prior to that he served as CEO of BSH Hushallsapparater AB in Northern Europe, where he oversaw operations across multiple Nordic countries including, Sweden, Norway, Finland, Denmark, Iceland and the Baltic States. Steinle will continue the successful momentum of BSH home appliances in North America by bringing his leadership to overseeing the three brands in the portfolio – Bosch, Thermador and Gaggenau. The Bosch brand, which is recognized as the leading dishwasher brand in North America has recently expanded upon its design with a completely new kitchen line. The Thermador brand, which enjoys the number one relative share position in the luxury cooking segment, is recognized as the American luxury kitchen appliance brand that offers real innovations for real cooks. Additionally the Gaggenau brand, which holds a leading position in the ultra-luxury category, continually sets new standards in the household kitchen sector with its award-winning products. SAMSUNG EXEC TO CHAIR AHAM CANADA COUNCIL The Association of Home Appliance Manufacturers Canada (AHAM Canada) has named Warner Doell, Vice President of Sales & Marketing, Digital Appliance Business, Samsung Electronics Canada Inc. as Chair of AHAM's Canada Coun- cil. The Council is AHAM Canada's membership body that oversees the association's work in Canada. Doell brings 24 years of experience in various capacities in the home appliance industry to the role, and in this new leadership position, he will also serve as a voting member of AHAM's Board of Directors. "My vision as Chair is to ensure AHAM Canada provides maximum value to member companies and is a strong advocate for our industry in Canada," said Doell. "AHAM as an entity operates in both Canada and the U.S. as one organization and this unique north-south alignment is important with our industry facing similar governmental and regulatory challenges in both countries." Bruce Rebel, Vice President and General Manager of AHAM Canada said, "Warner's industry experience and support of AHAM Canada over the past two years makes him a great choice to lead the AHAM Canada Council for the next two years as it tackles a weighty regulatory agenda in Canada." AHAM Canada represents the industry before the federal, provincial, and municipal governments and will work closely with technical bodies impacting the home appliance industry. AHAM also provides a robust market statistics program for Canada. M I C H A E L S T E I N L E W A R N E R D O E L L P R O M O T I O N S RO

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