Retail Observer

RETAILOBSERVER.COM SEPTEMBER 2014 66 P eople who love to cook seek tools that will help fuel their passion and elevate every dish. KitchenAid has conducted extensive research to understand the desires and needs of these creative cooks, and we used these insights to inspire every detail of our new 2014 line of Cooktop and Ventilation Systems. Understanding these insights can also help guide your customers to just the right appliances. KitchenAid is dedicated to understanding cooks and creating the right products to fuel their passion. INSIGHTS USE OUR EXCLUSIVE INSIGHTS TO LEARN WHAT COOKS WANT SO YOU CAN HELP THEM FIND IT. Find Experimenting Fun Creative cooks enjoy the process of making food, combining new ingredients and trying new techniques just as much as the end result. Want to Better their Abilities Creative cooks seek out classes and look for the right tools to take their cooking to the next level. Seek New Recipes They can find inspiration anywhere, from recipe websites and cooking shows to their local market. Add a Personal Touch Creative cooks rarely follow recipes exactly. They take pride in transforming them into their own. Live to Entertain Sharing is almost as important as cooking. They like seeing family and friends enjoy their culinary creations. CUSTOMER Q&A ASK COOKS THESE QUESTIONS TO HELP MATCH THEIR PASSION WITH THE RIGHT COOKTOP AND VENTILATION SYSTEM. Q. Do you like to make dishes that need delicate simmering or melting? A. KitchenAid ® Cooktops feature an Even-Heat™ Simmer Burner. It gives you more control of the flame at the lowest setting so you get more precise simmering and melting. Q. Do you braise meats or cook soups or sauces that require you to switch from boiling to simmering? A. Using a Professional Dual Ring Burner* would allow you to go from a rolling boil to a delicate simmer without changing burners. Q. Is it difficult to clean the occasional spill and splatter? A. A CookShield Finish provides permanent protec- tion from stains and makes your cooktop easy to clean without harsh chemicals so it looks clean and bright longer**. Q. Do you cook dishes that give off large amounts of steam or smoke? A. Perimeter Ventilation can elevate your system's effi- ciency. It pulls air from each edge of the hood while increasing the airflow in the center. Q. Do you cook a variety of dishes like al dente pasta or stir-fry vegetables that can require different ventilation settings? A. Auto Speed Setting takes the guesswork out of protecting cabinets from steam, grease, and moisture by automatically adjusting fan speed to the heat being produced. *Available on models KCGS550E, KCGS556E, KCGS950E, KCGS956E **Compared to cooktops untreated with KitchenAid® CookShield Finish M A N U F A C T U R E R [ N O T E S ] RO HOW TO FUEL COOKING PASSION and inspire purchase

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