Retail Observer

RETAILOBSERVER.COM OCTOBER 2014 32 M A N U F A C T U R E R [ N O T E S ] C onsumers are always seeking ways to incorporate the latest trends, from connectivity to performance features, into their kitchens. This desire, in conjunction with the upcoming holiday cooking season, has many turning to appliances to enhance meal preparation and modernize their kitchens. GE is among the manufacturers offering solutions that cater to consumer trends while providing the quality and performance this time of year demands. "Consumers have come to expect superior cooking performance from GE appliances, and the holiday season is when they're put to the test," said Paul Surowiec, general manager, GE Appliances cooking products. "Features such as technology that enables remote control and details fit for pros help consumers prepare for the holidays with ease." CONSUMERS ON THE GO Two out of three adult cell phone users have a smartphone 1 and many rely on them to handle everyday tasks, from checking email to counting calories. GE brings that same technology to home kitchens with its new free-standing gas and electric ranges. Consumers who purchase select new GE Profile™ ranges just need the GE Brillion™ mobile app to experience the flexibility of controlling cooking from their phone. 1 The new ranges mark the expansion of GE's lineup of connected appliances, adding to the currently available remote-enabled wall ovens. Whether it's a busy school night or hosting a house full of guests, the cook can focus on making other dishes or prep around the house without missing a beat. COOKING LIKE A PRO Today's consumers are bringing appliances and techniques they see in culinary entertainment and restaurants into their kitchen to help create fine-dining-worthy meals. The influence of the expert chef has inspired the introduction of professional- level appliances for the home. GE's Monogram ® French door wall oven is an example, offering an industrial appearance and true European Convection with Direct Air system. The oven gives users the ability to open both doors with one hand—helpful when carrying heavy food trays or dishes with the other. And, after cooking is complete, consumers will appreciate the French door design that makes oven cleaning easier. SAVING TIME AND SPACE More and more people are choosing to remodel their kitchens. 2 As consumers update their space, you can help streamline the process by offering products that fit into their existing kitchen layout. GE's new Advantium ® /wall oven footprint and connections match those in kitchens that already have a built-in microwave/ wall oven set. The solution is also a space-saver for other consumers looking to remodel the kitchen without adding additional floor space. Saving time doesn't stop after installation. The Advantium speedcooking oven, GE's most advanced cooking technology, is like having four ovens in one: Speedcook, true European convection, microwave and warming/proofing, allowing consumers to multitask. 1 Williams, Pete. "Should police be able to search your cell phone." Apr. 29, 2014. Today Show. Today.com. http://www.today.com/video/today/55061527 COOKING UP SOLUTIONS FOR THE LATEST CONSUMER TRENDS RO

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