Retail Observer

OCTOBER 2014 RETAILOBSERVER.COM 47 CLIMATIC HOME PRODUCTS EXPANDS AGAIN WITH DISTRIBUTION OF LG APPLIANCES Continues to grow product offering and territory with LG Electronics alliance Climatic Home Products is joining forces with LG Electronics as regional wholesale distributor for LG appliances in the southeast and as far north as Washington, DC. As one of the top-selling, award-winning brands in the United States market, LG appliances are a "must have" on the retail sales floor. With Climatic Home Products' exceptional back-end support, dealers will find the full inventory, fast delivery, excellent customer service, expert sales support and online convenience provide the perfect addition to great appliances. It's the full package. "LG offers one of the most impressive product lines on the market with reliability, style and performance," said Climatic Home Products President Doug Allen. "This premium brand successfully attracts the audience looking for innovative solutions that enhance consumers' lives. Climatic provides the dealer base with our own distinctive solutions, outstanding service and expertise. Like LG, we lead the market in what we do." Effective immediately, Climatic Home Products is the LG appliance distributor serving independent dealers in Alabama, Delaware, the District of Columbia, Florida, Georgia, Louisiana, Maryland, Mississippi, North Carolina, South Carolina and Virginia. The product line includes LG's broad array of major appliances, including refrigeration, cooking and laundry. "John H. Riddle, vice president, home appliance regional sales, LG Electronics USA, said, "Realigning our distribution in the mid- Atlantic and South with such a strong distribution partner will help assure the continued growth of LG home appliances in the United States. Climatic Home Products shares our 'Life's Good' mission in bringing consumer-centric innovations to consumers through dealers throughout the region." This alliance with LG provides Climatic Home Products dealers with an ever-expanding array of products. The diversity of the offering helps dealers strategically compete and win in their market. Climatic Home Products has warehouses in place throughout the southeast in order to provide the best service for the new and existing dealer base. SAMSUNG STRENGTH GROWS WITH CLIMATIC HOME PRODUCTS' PARTNERSHIP IN TENNESSEE AND NORTH CAROLINA Climatic home products to leverage the Samsung appliance line, deepen dealer relationships by expanding Southeastern territory with the brand Samsung is expanding distribution with Climatic Home Products to strengthen their presence in North Carolina and Tennessee. This realignment was effective May 1, 2014. The two companies have enjoyed a successful relationship since partnering in 2005 to support southeastern dealers with a full line of robust home appliances. Despite slow and even downward markets, Climatic Home Products has leveraged Samsung to increase sales and share in their territory every year. "The collaboration between Samsung, which leads the market with product innovation and value, and Climatic Home Products, which leads the market in customer service and industry expertise, will be a huge win for dealers in these areas," said Doug Allen, president of Climatic Home Products. "We are determined to provide them with the attention and care that will help them position Samsung products to be profitable for them and make their customers extremely happy with the quality and value." "Samsung has a tremendous partner in Climatic. This realignment in the states of Tennessee and North Carolina allows us to better utilize existing infrastructure to service our independent dealers better," said Tad Schimmelpfennig, vice president of Sales Home Appliance, Samsung Electronics America Inc. "This realignment strategy ensures quick and easy access of Samsung Home Appliance products to a greater number of independent retailers." This expansion will bring Climatic Home Products' territory to a total of nine states including Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. RO

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