Retail Observer

NOVEMBER 2014 RETAILOBSERVER.COM 13 In his speech at the International Keynotes Kirk Skaugen, senior vice president of Intel, provided an in-depth overview of the rapid pace and vast increase in the performance of Intel processors over the last ten years and of the wide range of current Intel-based tablets which are available in over 200 designs. "The information exchanged by our networked products belongs to the consumer. It is he who must decide who can be allowed into the networked home," said Matt Rogers, vice president of Nest Labs, a pioneering US company which was set up by former Apple employees and which early this year was sold to Google for 3.2 billion dollars, in his keynote speech. At IFA 2014, Rogers announced the company would be taking on the continental European market. "Wherever we go, we visit people in their homes." In his keynote speech at IFA 2014 Levent Cakiroglu, president of the Turkish company Koc Holding and CEO of its home appliances subsidiary Arcelik, underlined the close relationship between consumers and his products. "We communicate with them in order to understand their way of life and to develop the right products." By adhering to this philosophy Arcelik's customer-oriented Beko brand has become one of the most successful home appliances manufacturers in the space of only a few years. The quest for perfect sound – that had always been and still was the main focus of the company. That was the idea that Dr. Andreas Sennheiser and Daniel Sennheiser, the CEOs of Sennheiser Electronics, outlined, explained and put to the audience in their joint speech at the International Keynotes. That was what their grandfather had built the company on when he founded Sennheiser with a workforce of seven in 1945, as well as their father when he established global operations in the early 70s, and what, in keeping with family tradition, they were now continuing with success. IFA TECWATCH IFA TecWatch presented itself as a vision of the future and living together in the digital age. Be it new standards and solutions for digital media, future-proof energy efficiency concepts, 3D printer products, ease of operation in the smart home, data security and security in the home, fitness and health apps or ideas for solving transport and traffic problems– IFA TecWatch displayed the technologies for the markets of tomorrow. The combined international display featuring Ultra HD and Smart TV tech- nology was again a special highlight of IFA TecWatch. Smart Home, Smart City: Living in the digital world—that was the slogan that was adopted for this year's combined presentation by the three associations, VDE, ZVEH and ZVEI, at IFA in Berlin. The presentations centered around the newly designed E-Haus, a 100 square-metre model house featuring interlinked, intelligent building services engineering. All the technology that was on show there is already available. Thus the E-thus provided a look into present-day technology and into developments that will be implemented on a wide scale in the future. IFA is the world's leading trade fair for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (ExpoCenter City) from September 4 – 9, 2015. For more information and other show releases visit b2b.ifa-berlin.com/en/. RO AN IMMEDIATE Success! IFA 2014:

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