RETAILOBSERVER.COM NOVEMBER 2014
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Amongst the initiatives revealed:
• To facilitate streamlined and more cost-effective distribution
channels, LAUFEN recently moved into a new centralized one
million square foot warehouse based in Columbus, Ohio.
• To build and leverage ongoing sales momentum and oppor-
tunities, LAUFEN has aligned with some of America's top sales
reps and organizations: Associated Sales in SoCA, New Century
Sales, Shedden Sales, N.W.O Sales & Marketing in the Midwest
and Southeastern Sales Associates covering the SE.
• To continue building relationships with U.S.-based showrooms
and dealers, LAUFEN recently accepted an invitation to join the
prestigious Luxury Products Group (LPG), a high-end buying
group established in 2009 to meet the needs of plumbing,
hardware distributors and showroom professionals.
• To foster increased brand awareness and visibility in the American
marketplace, LAUFEN has partnered with renowned communi-
cations firm Frank Advertising (www.frankadvertisingus.com)—
an agency with over 20 years experience building and launching
luxury home brands via impactful public relations, marketing and
advertising campaigns.
"As we launch these new initiatives, we're excited and enthusiastic
about continuing our commitment to investing in LAUFEN's most
important resources – our people, our products and our dedication
to providing an outstanding customer service experience," says
Javier Korneluk, U.S. managing director for LAUFEN. "As we move
towards the future together, we're grateful to join forces with a top-
notch team of American partners that understands our vision, and
is dually committed to working towards and accomplishing our
mutual goals."
VINOTEMP ANNOUNCES ISSUANCE OF
U.S. PATENT FOR UNIQUELY DESIGNED
BLACK WINE RACKING
Vinotemp
®
announced that the United States Patent and Trade-
mark Office has issued U.S. Patent D711,936 covering Vinotemp's
uniquely designed black wine rack face. Engineered to create a
fluid, modern appearance, the newly patented black metal wine
racking with a black wooden lip/rack face is a standard feature of
Vinotemp's independent dealer exclusive Designer Series wine
coolers (that store 34 or more bottles) and of Vinotemp's newest,
patent pending, Mirrored Touch Screen wine cooler models
(VT-100WBC-SM and VT-32TSFE-SM).
I N D U S T R Y [ N E W S ]
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