Retail Observer

RETAILOBSERVER.COM NOVEMBER 2014 66 M A N U F A C T U R E R [ N O T E S ] I nnovation is sparked by products that stir the passion of existing consumers while creating demand among an entirely new customer base. New Jenn-Air ® full-depth ranges fit into a standard range opening, yet have a refined, built-in look that your customers expect from a luxury range. SHOW THEM WHY IT'S A PERFECT FIT The majority of American kitchens have a 30-inch freestanding range. In fact, annual sales of freestanding ranges are projected to be over 5 million units. This makes the Jenn-Air ® full-depth range a perfect fit in two ways. First, it's a high performance upgrade for customers who want to replace an existing freestanding range that complements an integrated suite of appliances. Second, it's a solution for existing luxury range customers who own a traditional slide-in range. CHANGE THE INSTALLATION CONVERSATION Installing a traditional slide-in range can be complicated and involves many detailed steps, including trimming cabinet openings and counter- tops. The new Jenn-Air ® ranges can be installed in just a few easy steps. There are no accessory parts required to retrofit and no overlapping top that can damage countertops and add installation steps. To help you close the sale, these ranges are covered by our FIT System Guarantee* to help ensure that they will fit virtually any cabinet opening. ELEVATED PERFORMANCE AND INTEGRATED STYLE Whether your customers are looking for a gas, induction or electric cooking surface, these ranges offer the performance they expect from a luxury range. Dual-fuel and gas ranges feature a 19,000-BTU brass, dual-stacked PowerBurner that allows high-heat cooking techniques like searing or wok cooking while also giving control for delicate simmering. The electric range features a powerful Triple-Choice™ element that accommodates a wide range of cookware and the induction range delivers fast, efficient and outstanding cooking power that cooks like gas, looks like electric and outperforms both. A true convection oven ensures even heat throughout the oven cavity. And beneath the oven, a baking drawer gives your customers an additional 0.7 cubic feet of baking capacity. These ranges also have enhanced design features that add a luxurious look and feel. DuraFinish™ Protection keeps the dual-fuel and gas cooking surface looking like new by resisting yellowing, staining and scratching. The soft-close feature allows the oven door to close quietly, softly and securely. And inside the oven, the telescoping glide rack has a smooth-gliding, roll-out extension that allows dishes to be easily positioned and removed. * Covers replacement installations in existing cut-outs and is not valid for appliance installations related to new home construction or remodeling. AN EYE FOR DETAILS A refined built-in look that fits a standard range opening RO

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