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11 BizEd November/ December 2014 FUSE /TH I N KSTOCK AACSB INTERNATIONAL has appointed Timothy S. Mescon as the first senior vice president and chief officer for Europe, the Middle East and Africa (EMEA). Mescon, who currently serves as the president of Columbus State University, will assume his new role in January 2015. Mescon will guide the association's efforts within EMEA and will direct a new AACSB headquarters based out of the Netherlands. He also will facilitate the development of a stronger mentorship program focused on providing a solid foundation for schools within emerging and transitional economies. "Collectively, Europe, the Middle East, and Africa host more than 3,700 institutions that offer business degrees," says John J. Fernandes, AACSB's president and CEO. "It is time for AACSB to step forward and provide a greater level of guidance and support." Marketing to Millennials TRYING TO ATTRACT Millennials to your campus? Identify which subgroup you want to recruit and narrowcast your marketing message to that niche. That's the takeaway from a recent study com- pleted by marketing firm Lipman Hearne, which used an online research visualization tool to gather responses from 2,300 students across the U.S. The study, "The Super Investigator Goes to Col- lege," notes dramatic differences in the way stu- dents from different demographics find out about colleges and choose which ones to attend. For instance, African American males are less influenced by financial aid/scholarship awards than white females are. Students of color rely on college fairs and emails from admissions offices as key informa- tion sources, but those methods don't even rank for white students. To gather the responses, Lipman Hearne part- nered with college search website to survey its users, who make up 25 percent of the U.S. college-bound population. A student compari- son tool based on the study is available to those who register at investigators-prospective-students-and-the-college- decision/. Want More B-School News? To read an expanded online version of our news sec- tion, which offers bonus news content and a more comprehensive Short Takes section, visit november-december-2014.pdf B-Schools Look Ahead HOW DOES MANAGEMENT education need to adapt to a changing market, and what will it look like in the com- ing years? Two institutions are offering papers that try to answer those questions. ■ The Grenoble Ecole de Management has produced "Thoughts on the School of the Future," a white paper containing insights from professors, journalists, and corporate leaders. The publication explores its topic from six perspectives—teaching, studying, working, living, researching, and recruiting at the school of the future—and predicts how each will evolve. The authors expect educational programs to become more person- alized, teaching more creative and dynamic, research more practical, and IT departments more essential to a school's success. Download at ressources/upload/fckEditor/File/WhitePaper2014.pdf. ■ The Australian Business Deans Council (ABDC) focuses squarely on education in its own country in its newly released "The Future of Management Educa- tion." The paper calls for more engagement between industry and business schools and notes that schools must produce graduates who are adept at dealing with uncertainty during a time of huge economic, techno- logical, and organizational change. The report states: "It is not enough to create an economy that is ideas rich but execution poor." Download the publication at _Education_Report_-_July_2014.pdf. Timothy S. Mescon New Officer for AACSB

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