RETAILOBSERVER.COM DECEMBER 2014
22
A
ccording to the American Institute of Architects, an
increasing number of homeowners are looking to
remodel their kitchens to add more value and function
to the space. Despite these upgrades, kitchens have not greatly
increased in overall size.
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As consumers look to improve their kitchens, while utilizing
the existing space, they are considering built-in appliances. Of
course, that's a viable solution only if the appliances fit their
current kitchen wall cut-outs. Manufacturers like GE are making
it easier with built-in products that already fit into common cut-
out spaces in consumers' kitchens.
CUT OUT THE HASSLE
"By purchasing an appliance that already fits the cut-out of
current kitchen cabinets, homeowners don't have to totally
reconfigure the kitchen layout, which will save them money on
the cost of a remodel," said Paul Bristow, product manager for
Built-in Cooking at GE Appliances. "With products like GE's
built-in Advantium®/wall oven combo, consumers can get all
the latest features GE has to offer and a product that doesn't
cause installation stress."
GE's new Advantium /wall oven footprint and connections are
fitting for kitchens that already have the built-in microwave/wall
oven set and could prove a space-saver for other consumers
looking to remodel the kitchen without adding floor space.
While consumers hope to avoid the hassle of reconfiguring
an existing cut-out space, they also seek products that deliver
exceptional cooking performance, such as GE's Advantium
speedcooking technology. By upgrading the microwave portion
of the combo to the Advantium, consumers will have a pleth-
ora of cooking options. From speedcook to true European
convection, to microwave and warming /proofing, Advantium
offers a multitasking solution for consumers who want a
versatile product that helps maximize kitchen space.
ADD COMBINATION CONFIGURATIONS
To build off of its 2014 wall oven launch, GE is also offering
the combination unit in other variations, including:
• 27" and 30" microwave/thermal-oven combo in GE's brand
• Convection microwave/convection-oven combo in 30"
Profile™
"The unique design looks like a double wall oven, but in fact
we've given consumers multiple options for the upper portion
of the appliance —Advantium or microwave," Bristow said.
Built-ins such as those from GE can help consumers who are
looking for a hassle-free way to remodel, while still incorporating
excellent performance and a space-saving design.
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American Institute of Architects, http://www.aia.org/practicing/AIAB097963
M A N U F A C T U R E R [ N O T E S ]
RO
THE RIGHT FIT
FOR A REMODEL
