Retail Observer

December 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM DECEMBER 2014 24 long period of time and ensures it uses less power and odors won't develop within the interior and has an open door alarm. The freezer is composed of 3 large capacity drawers and has a function of Super Freeze, which will quickly lower the temperature within the freezer so food will freeze faster and will be kept fresh longer. Additionally, the freezer also features even cooling and has a Twistable Ice Cube Tray. Fagor, globally recognized for their sleek and efficient kitchen appliances, continues to provide an array of cutting-edge products, such as the BMF-200X. Warming Alarm, Super Cooling, Super Freezing, Holiday Function and ECO Function, the BMF-200X allows you to manage an entire range of options to your preferred and desired choice. The sleek and modern design of this new refrigerator, which is 26.9" X 79.1" in size, contains reversible left/ right doors, adjustable glass shelving and adjustable draws. The BMF-200X also features a new interactive LCD touch screen on the door, which allows you to manage a range of pre- selected temperatures to ensure the cooling is consistent, making it suitable for an ENERGY STAR seal, saving you energy and money. "The addition of the Fagor BMF-200X to our major appliance line helps us to present more units with a sleek European style and a focus on functionality and efficiency to the market" said Sara de la Hera, VP of marketing and sales at Fagor. "We are delighted to continue Fagor's mission of creating energy efficient cookware and appliances." Suggested Retail Price for the Fagor BMF-200X Refrigerator is $2149.00 and will be available in October 2014. For more information on Fagor's line of appliances, please visit: www.fagoramerica.com. LG ELECTRONICS EXPANDS INNOVATIVE EASYCLEAN ® TECHNOLOGY TO OVER-THE- RANGE MICROWAVE OVENS LG Electronics has expanded the application of its award- winning EasyClean® technology, previously only found in LG's single- and double-oven gas and electric ranges, to four new models of over-the-range microwave ovens. The newest line-up of over-the-range microwave ovens all offer the benefit of LG's proprietary EasyClean technology, which makes clean-up simple with just a wipe of a damp cloth and no use of harsh chemicals or scrubbing necessary. The EasyClean interior, designed to resist most stains, allows spills and splatters to come clean with just a wipe. Two top-of-the-line over-the-range microwaves (Models LMH2235 and LMHM2237) incorporate ExtendaVent 2.0™ technology which provides more powerful and complete ventilation to help homeowners maintain a pleasant kitchen environment. While most over-the-range microwaves only cover the rear of the cooktop, ExtendaVent 2.0 extends front and back over virtually the entire cooktop, helping to reduce smoke and cooking odor. These microwaves also offer the industry's largest capacity at 2.2 cubic feet, so there is always plenty of room to heat large items.* "At LG, we're always looking for ways to make families' lives easier, and keeping the kitchen clean and functional is a big part of that," said David VanderWaal, head of marketing for LG Electronics USA. "With the expansion of EasyClean technology into our latest over- the-range microwave ovens, clean-up is now easier than ever before so families can spend more time doing things that matter most." The new microwaves incorporate a host of LG technologies, all of which work together to ensure powerful ventilation, optimal cooking and energy savings. The LG QuietPower™ system provides strong ventilation, quietly. Helping to eliminate cooking time guesswork, all models feature LG Sensor Cooking, a humidity-sensing technology that determines when food is cooked and automatically turns off the microwave to help prevent over-cooking. INDUSTRY [ N E W S ] continued from page 20

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