DECEMBER 2014 RETAILOBSERVER.COM
35
IN
DESIGN
T H E F O U R - D A Y F A I R W E L C O M E D 8 , 5 0 0 A T T E N D E E S
& S H O W C A S E D B E S T P R O D U C T S F R O M 1 0 0 P R E M I U M
I N T E R I O R D E S I G N B R A N D S , A S E R I E S O F S P E C I A L E V E N T S
A N D S E M I N A R S W I T H N O TA B L E S P E A K E R S & PA N E L I S T S .
W
estEdge Design Fair marked its second
edition at The Barker Hangar in Santa
Monica, October 16-19, 2014. The Fair
welcomed over 1,200 guests, including design
luminaries and esteemed host committee members
Martyn Lawrence Bullard, Ty Pennington, Amy
Devers, Kathryn M. Ireland, Ed Begley Jr., Sharon
Lawrence, and Oliver M. Furth, among others.
Opening night was sponsored by Bombay
Sapphire, BOTART and Whole Foods Market. The
kickoff benefit raised funds for Heal the Bay, one of
Southern California's leading environmental
nonprofit organizations.
Over four days, nearly 8,500 interior designers,
architects, art directors, artists, set decorators,
educators, gallery owners, design industry leaders,
and enthusiasts converged upon WestEdge
Design Fair to network with industry luminaries,
see the latest in modern design, listen to panel
discussions, and shop from over 100 exhibiting
brands. The highly curated experience attracted
attendees from across the country, including many
from New York's design community and a growing
number from the Pacific Northwest and Canada.
"WestEdge once again delivered an exciting
LA-based event featuring great modern design
from around the globe in a variety of product
categories," noted Jaime Derringer, founder of
Design Milk.
Fair highlights included cooking and grilling dem-
onstrations, an outdoor lounge designed and
furnished by Lotus Home and CafeBellas, an
exhibition featuring Pacific Coast designers
(superPAC) presented by Design Milk, the
BOTART art exhibition which featured 15 leading
artists' work in wine barrel art, and a Friday night
cocktail party which benefited the A+D Museum.
In addition, Jenn-Air sponsored the Master
Class Studio, offering guests the opportunity to
hear from noted design experts, architects and
industry leaders who shared their knowledge and
insight at 15+ panel discussions and seminars.
The Jenn-Air Master Class Studio offered
Thursday-Friday programs for the design trade,
while the weekend panels catered to the
homeowner audience.
2014
