DECEMBER 2014 RETAILOBSERVER.COM
9
B
eko will be available through select
channels in the Northeast Region starting
in the second half of 2015.
"We are extremely excited about starting with
Beko this year in the U.S. Following our successful
achievement with our Blomberg brand introduction,
especially in the builder market, we are ready to start
with our world known brand Beko, the No. 1 brand
in the UK and amongst the top players in Germany,
France, Italy and Australia. Beko is a global brand
that meets the needs of different consumers across
a very wide demographic increasing the quality of
daily life. And now for the U.S. we are preparing a
totally new line up specifically designed for the U.S.
consumer needs," said Can Dinçer, America, Asia,
Pacific sales director.
Beko is the international home appliances brand
of Arçelik Group—the 2nd largest home appliance
producer in Europe with 14 production plants in 5
countries. Arçelik Group is owned by Koç Holding,
which is ranked amongst the top 350 companies on
the Fortune Global 500 list.
Beko offers product lines in major appliances
including air conditioners and small appliances.
Beko is #1 in UK and the second largest brand in
Europe in the white goods sector and over the last
7 years has been the fastest growing brand in the
European market.
GLOBAL ACHIEVEMENTS
Beko believes that every single person's
contribution counts towards changing the world
for the better. That is why they are inspired by the
smart generation's ever-changing needs and
lifestyles and strive to meet subsequent demand
with the best and most beneficial solutions. And
those aren't empty words. Beko is among the top
200 patent owners in the world.
At the same time, Beko fully respects the
environment and understands its critical impor-
tance for society. They attribute their growth on a
global scale specifically to manufacturing resource-
efficient, environmentally-friendly and eco-award
winning products.
B E KO, TH E MAR KET LEADE R I N TH E U.K. AN D N U M B E R 1 B RAN D
I N FR E ESTAN DI NG WH ITE GOODS MAR KET I N FRANCE, IS R EADY TO
OFFE R ITS SMART G E N E RATION FAM I LY OF PRODUCTS I N TH E U.S.
HERE COMES