Retail Observer

December 2014

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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DECEMBER 2014 RETAILOBSERVER.COM 9 B eko will be available through select channels in the Northeast Region starting in the second half of 2015. "We are extremely excited about starting with Beko this year in the U.S. Following our successful achievement with our Blomberg brand introduction, especially in the builder market, we are ready to start with our world known brand Beko, the No. 1 brand in the UK and amongst the top players in Germany, France, Italy and Australia. Beko is a global brand that meets the needs of different consumers across a very wide demographic increasing the quality of daily life. And now for the U.S. we are preparing a totally new line up specifically designed for the U.S. consumer needs," said Can Dinçer, America, Asia, Pacific sales director. Beko is the international home appliances brand of Arçelik Group—the 2nd largest home appliance producer in Europe with 14 production plants in 5 countries. Arçelik Group is owned by Koç Holding, which is ranked amongst the top 350 companies on the Fortune Global 500 list. Beko offers product lines in major appliances including air conditioners and small appliances. Beko is #1 in UK and the second largest brand in Europe in the white goods sector and over the last 7 years has been the fastest growing brand in the European market. GLOBAL ACHIEVEMENTS Beko believes that every single person's contribution counts towards changing the world for the better. That is why they are inspired by the smart generation's ever-changing needs and lifestyles and strive to meet subsequent demand with the best and most beneficial solutions. And those aren't empty words. Beko is among the top 200 patent owners in the world. At the same time, Beko fully respects the environment and understands its critical impor- tance for society. They attribute their growth on a global scale specifically to manufacturing resource- efficient, environmentally-friendly and eco-award winning products. B E KO, TH E MAR KET LEADE R I N TH E U.K. AN D N U M B E R 1 B RAN D I N FR E ESTAN DI NG WH ITE GOODS MAR KET I N FRANCE, IS R EADY TO OFFE R ITS SMART G E N E RATION FAM I LY OF PRODUCTS I N TH E U.S. HERE COMES

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