2015 Promo Catalog

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Page 61 of 115

73% 20% 20% 73% of consumers prefer mail for receiving new product announcements or offers from companies they do business with, compared to 18% from email 1 Adding direct mail to other marketing activities increases campaign payback by up to 20% 1 The average gift card user spends an extra 20% beyond the value of the card 2 printed products Now more than ever, printed products are a necessity. Imagine a restaurant without menus and napkins or a holiday without greeting cards. Consider a hotel without room keys or an online order with no box to ship it in. Nothing compares to the feel of glossy paper at your fingertips, the warmth of a full-color, digitally printed image or the limitless possibilities of a freshly unwrapped gift card. These details are sometimes overlooked, but they impact your business in a big way – they help create a real, physical connection between your customers and your brand. Consider the following statistics, then choose the printed products that best fit your business needs: 1. Printing Industries of America: The Value of Print 2. Gift Card Granny: Gift Card Statistics 60

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