73% 20% 20%
73% of consumers prefer mail for receiving new
product announcements or offers from companies they
do business with, compared to 18% from email
1
Adding direct mail to other marketing activities
increases campaign payback by up to 20%
1
The average gift card user spends an extra 20%
beyond the value of the card
2
printed products
Now more than ever, printed products are a necessity. Imagine a restaurant without menus and
napkins or a holiday without greeting cards. Consider a hotel without room keys or an online
order with no box to ship it in. Nothing compares to the feel of glossy paper at your fingertips, the
warmth of a full-color, digitally printed image or the limitless possibilities of a freshly unwrapped
gift card. These details are sometimes overlooked, but they impact your business in a big way –
they help create a real, physical connection between your customers and your brand. Consider the
following statistics, then choose the printed products that best fit your business needs:
1. Printing Industries of America: The Value of Print 2. Gift Card Granny: Gift Card Statistics
60
