2015 Promo Catalog

Partner with Proforma with Personal Protection & Safety Equipment

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Tr adeshows & Events Step 1: Get Noticed Don't make attendees break out a compass or fire up the GPS – help them find you with big, bright banners that clearly call out your brand. Once visitors reach your booth, extend a warm welcome with inviting displays and plenty of hospitality. Step 2: Be Helpful Free gear is always nice, but it's tough to carry while shaking hands, consulting the show map and scanning your badge. Help visitors hold all their cool new products hassle-free with a tote giveaway, or provide a much-needed energy boost with tasty chocolate and snacks. Either way, guests will thank you. Step 3: Have Fun Sure, you're there to network with potential clients and market your brand, but a tradeshow doesn't have to be all business. Create booth games and contests using stress relievers or sports balls to let visitors unwind or liven up the show floor with colorful sunglasses that let attendees express themselves in style. Tradeshows are a big deal for businesses. Attendance forecasts 1 project 2015 to be the busiest year on record. The average tradeshow visitor now spends 9.1 hours 2 viewing exhibits. That's a lot of potential exposure for your brand, but the hustle and bustle of the show, with its massive crowds, cavernous convention halls, bright lights and loud noises, can make it tough to stand out. Studies indicate that exhibitors have just four seconds to engage an attendee walking by their booth. So how do you reach your target customer? It's all about creating the total tradeshow experience. Here's how to do it. 1. Center for Exhibition Industry Research 2. Statista (pg.101) (pg.103) (pg.108) 98

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