Retail Observer

January 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 8 of 83

JANUARY 2015 RETAILOBSERVER.COM 9 W ith a pioneering history spanning more than 330 years, Gaggeanu is a brand that revolutionizes the domestic kitchen. From beginnings as an ironworks company in 17th century Germany through present day as the internationally acclaimed leader of professional grade home appliances; Gaggenau's success comes from their technological innovations and clean design aesthetic, combined with high functionality. As a subsidiary of BSH Bosch und Siemens Hausgeräte GmbH since 1995, Gaggenau is represented in more than 50 countries, with flagship showrooms in major metropolitan cities throughout the world. With Gaggenau, the function of the appliances meets the strict requirements of professional renowned chefs, while the design and technology they embody serve as a contribution to contemporary lifestyle culture. A well-organized process is at work in each device; technical matters have been transformed in order to satisfy the everyday experiences involved in the cooking process. At the same time, the demands of modern nutrition have been considered and met. And, as the veritable cherry on top, the appliances are customized to suit the décor and to provide a harmonious living environment. The Gaggenau experience stands for sensuous appreciation and enjoyment at an exclusive level. This is elegantly interpreted as part of a sophisticated lifestyle through events, wine tastings and seminars in the flagship showrooms and at unique locations. EXCLUSIVE CULINARY CULTURE Gaggenau is attuned to culinary cultures in which the preparation of exclusive dishes is consciously celebrated as a pleasure, beginning with the selection of the best ingredients. As a pioneer of exclusive culinary culture, Gaggenau maintains a regular exchange with internationally acclaimed star chefs and sommeliers. This know- how is also incorporated into the development of new appliances, which are consistently oriented toward professional kitchen requirements, and set standards for ambitious private kitchens. THE CULINARY CULTURE OF GAGGENAU Uncompromising Perfection —Discriminating Culinary Culture The Difference is Gaggenau.

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