RETAILOBSERVER.COM JANUARY 2015
14
B O O K R E V I E W
W
e're told marketing is hard. That it requires months of
analysis, weeks of brainstorming, and years of
consistent implementation. To succeed in marketing,
you need the fortitude of General Patton, the genius of Don
Draper, and the cash reserves of Warren Buffet. WRONG.
One week. That's all it takes for most small and medium-sized
businesses to dramatically improve their marketing. And let's face
it, most business owners do very little marketing, and what they
do is not particularly effective.
Business owners often don't know how to best market their
company, or are too busy working to make time to promote it.
What they don't realize is that effective marketing doesn't have to
be complicated or time-consuming.
Mark Satterfield's The One-Week Marketing Plan: The Set It &
Forget It Approach For Quickly Growing Your Business lays out
a step-by-step system entrepreneurs can put in place in just five
business days. This "set it and forget it" strategy works all day,
every day to bring in new business. Tailored to each company's
niche market, this innovative plan can generate a consistent
stream of customers for an out-of-pocket expense of as little as
$300.
Satterfield, founder and CEO of Gentle Rain Marketing, Inc.,
has more than two decades of experience helping clients in more
than 75 niche industries grow their businesses without cold
calling or hard selling. Now, in The One-Week Marketing Plan, his
strategies and wisdom are accessible and realistic for
entrepreneurs, self-employed professionals, and business
owners looking to move in a new direction.
One week. That's all it takes. So let's get started.
THE ONE-WEEK MARKETING PLAN:
The Set It & Forget It Approach for Quickly Growing Your Business
Author: Mark Satterfield is the founder and CEO of Gentle Rain Marketing, Inc. For the past 20 years, he's
advised entrepreneurs, consultants, advisors, and business owners. Prior to founding Gentle Rain Marketing,
Mark held executive positions with PepsiCo and Kraft Foods, in addition to having served as the director of
career services for the Graduate School of Business at Emory University.
Mark is the author of eight previous books, including the best-selling Unique Sales Stories: How to Get More
Referrals, Differentiate Yourself from the Competition & Close More Sales through the Power of Stories.
Publisher: BenBella Books
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