POWER OF InnOvatIOn
Fox School's Dr. Mitrabarun "MB" Sarkar, HF 'Gerry' Lenfest Professor of Entrepreneurship and
Innovation, a globally renowned scholar and award winning teacher, recently delivered a keynote
address and led a workshop for senior executives and international attendees at the Innovation Land
2014 conference organized by ANDI in Medellin, Colombia, which has been named the world's most
innovative city.
His lecture—"The Power of 'Frugal': How Low Cost Innovations are Changing the World"—provided
insights on a new paradigm of innovation prevalent in emerging markets, and discussed how
companies can implement and leverage frugal innovation techniques to unlock new markets while
solving society's 'wicked' problems.
Dr. Sarkar's frugal innovation model promotes experimentation in developing markets, in order to
better foster sustainable business models around unwavering societal obstacles.
DISCOvER tHE POWER OF FOX
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