RETAILOBSERVER.COM FEBRUARY 2015
34
Future Hunter-Gatherer is a virtual grocery shopping experience inspired by nature. It projects a
hologram that lets the user play a game to gather food by fishing, hunting or gathering the food from
nature. The food the user collects in the game is then transmitted to the local grocery store or
market, that in turn gathers the goods and deliver them to the user's door. In addition to making the
shopping experience more fun, it also gives kids a better understanding of where the food they eat
actually comes from.
1
2014 Winner
Future Hunter Gatherer
Designer | Pan Wang, China
University | Central Saint Martins, United Kingdom
Submission | electroluxdesignlab.com/2014/submission/future-hunter-gatherer/
