Retail Observer

March 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MARCH 2015 32 ergonomically designed tubular handles that are comfortably sized. The industrial-grade door hinges are beautifully crafted, and rated for extreme tolerance by passing True's rigorous one million door openings test. The doors themselves, though easy to open, feel substantial and shut with a quietly satisfying soft-close action. The inside, though, is where the years of obsession over design and quality become even more apparent. The biggest difference, The True 42 features stainless steel throughout the interior, ensuring a hygienic, antibacterial and easy-to-clean surface that never holds on to potential odors. In addition, the side-by-side refrigerator boasts a more sophisticated version of the company's famed True Precision™ temperature control with a sleek LCD readout. The refrigerator side features four steel-encapsulated adjustable glass shelves above three industry exclusive stainless steel bins featuring soft-close action. The freezer offers similar styling and functionality with four polished stainless steel shelves and three stainless steel basket drawers. "No detail has been spared," adds Proctor. "From its exclusive stainless steel bins with soft-close action to its dramatic ramp-up interior lighting designed to showcase, not just reveal, its contents, this product is designed to impress." The True 42 is equipped with exclusive True features including: • Doors with an impressive 120° stay-open feature • Lift-up grill located at the top of the refrigerator for easy access • Dual compressors and evaporators ensure proper air flow and temperature control and prevent odor transfer from refrigerator to freezer, and vice versa The True 42 was unveiled at KBIS in Las Vegas January 20-22; and will be available for viewing at the Architectural Digest Show March 19-22, 2015 in Booth #369. For more information about True Residential, call 888-616-8783 or visit www.true-residential.com. SMEG LAUNCHES LONG-AWAITED HIGH PERFORMANCE 24" OVEN SERIES Delicious meals, effortless cooking, and even authentic italian-style pizza, are now available at the touch of a button—or the turn of a knob—thanks to SMEG's new line of 24" ovens, which includes a state-of-the-art classic oven, microwave, steam combination oven, and warming drawer SMEG, the Italian appliance manufacturer famed for its classic style and advanced technology, has announced the arrival of its newest 24" built-in wall ovens. This new collection of state-of-the- art cooking appliances offers both gourmet and home chefs alike exceptional performance, and complete ease of cooking. Whether being used as a stand-alone appliance or as a second, or even third, accessory in the home—these innovative ovens are the perfect addition to any cooking space. Available features include SMEG's fingerprint-proof stainless steel, authentic pizza stone, plus removable glass doors and top insert for easy clean-up. SMEG's ovens boast the largest interior capacity of any 24" model currently on the market. Features of the new ovens include: SF399XU 24" "Classic" Stainless Steel Electric Multifunction Oven • Multifunction oven with 10 cooking modes • Finished in fingerprint-proof stainless steel • Digital-analog LED programmable clock/timer • Capacity of 2.8 cubic feet • Available with authentic pizza stone • 5 rack positions • "Ever-clean" enamel cavity for quick and easy cleaning • Dual 20 watt halogen bulbs • Air-cooled, Fresh-Touch triple-glazed glass removable door • Retails at $1,499.00 I N D U S T R Y [ N E W S ]

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