Retail Observer

March 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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RETAILOBSERVER.COM MARCH 2015 24 Viking Range, LLC originated ultra-premium commercial-type appliances for the home, creating a whole new category of home appliances. Committed to innovative product design, unrivaled performance and peerless quality, Viking is headquartered in Greenwood, Mississippi, and is a subsidiary of The Middleby Corporation, a long-time leader in commercial kitchen technology. Viking appliances are recognized globally as the foremost brand in the high-end appliance industry and are sold through a network of premium appliance distributors and dealers worldwide. For additional product information or to locate a Viking dealer in your area, please visit www.vikingrange.com. VIKING is a registered trademark of Viking Range, LLC. Viking products are sold under the BRIGADE brand in Canada. RANGECRAFT INTRODUCES NEW ELECTRIC BLUE MIRROR FINISH AND NEW METALLIC "WOOD TONE" COLORS RangeCraft Manufacturing is pleased to announce the introduction of new metallic colors never used before on range hoods. Highly reflective Electric Blue in Mirror Finish is one of the new metallics. New to the color selection are different Wood Tones that create a new distinctive wood look but with the superior functionality of a metal range hood. RangeCraft's new stainless steel stocked colors include Champagne, Coffee, Sky Blue, Wine Red, Rose Golden and Bronze. Multi level colors and anti-fingerprint metals also are part of the new choices in color. "These new colors are the actual colors of the stainless steel and are not achieved by powder coating. This adds yet another level to the luxury hoods offered by RangeCraft," states company President, Ramona Panus. "We achieve the look of powder coating without the time that is lost for the powder coating process. More and more we truly offer jewelry for the kitchen." RangeCraft has been a leading industry manufacturer of high quality, custom designed metal range hoods for over 30 years. RangeCraft's Made to Order hoods are available in over 25 product designs in copper, brass, stainless steel and decorator colors. These new metals will bring the RangeCraft metal choices to over 30. Each RangeCraft hood is made one at a time, with superior craftsmanship and the highest quality standards that RangeCraft is well known for. RangeCraft range hoods are Made To Order by trained artisans' right in our own factory here in the United States. They are manufactured with powerful quiet fans, exquisite finishing options and complete attention to detail prior to crating for delivery direct to you, your designer or contractor. These are not assembly line cookie cutter designs that are available from a multitude of manufacturers and all look alike on a showroom wall. Rather, the incredible individuality of the Range- Craft "Made To Order" product line creates its own distinctive touch making it the focal point of the kitchen and creating the "Wow" factor that standard range hoods do not achieve. To view the complete line of RangeCraft's 25 distinctive designs as well as other metal backsplashes, sinks and countertops visit www.rangecraft.com. THERMADOR UNVEILS NEW 30" FIVE BURNER PRO HARMONY ® RANGE AND 30" FIVE BURNER PRO RANGETOP Innovative features offer more design possibilities for trade professionals Thermador, an American luxury kitchen appliance brand that provides real innovations for real cooks, has unveiled a new 30" Five Burner Pro Harmony ® range and 30" Five Burner Pro rangetop. Launching in June 2015, these new cooking appliances will be the only 30" professional-style range and rangetop to offer five burners in the luxury segment. The new range and rangetop enable builders or designers I N D U S T R Y [ N E W S ] continued from page 20

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