Retail Observer

April 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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APRIL 2015 RETAILOBSERVER.COM 17 are equipped with a new horizontal damping system that allows them to accommodate more laundry than similarly-sized models. They also incorporate LG's time-saving TurboWash and TurboSteam technologies, delivering greater efficiency and world-class cleaning performance, while reducing washing times. LG's latest front-loading duos are equipped with the industry exclusive LG EasyLoad™ feature, a two-way open door system offering users either a hamper-style door or a swing-door. This unique setup allows users to easily transfer clothes through the top to minimize bending and dropping clothes on the floor. LG's top-loading washer- dryers have a number of high-tech features similarly found in the company's front-loading washer-dryers, including 6 Motion™ and TurboSteam. Using NFC tagging technology, users can download prepro- grammed wash cycles to their smartphones. The wash cycles can be activated by simply touching the smartphone to the washing machine's NFC Tag On symbol. Moreover, the Smart Diagnosis™ feature helps to quickly and efficiently troubleshoot almost any minor issue before it becomes a bigger problem. "One might be tempted to call the LG TWIN Wash System disruptive, as it's a completely new concept in appliances," said David VanderWaal, head of marketing for LG Electronics USA. "The addition of a mini washer underneath the main washer translates to greater flexibility, convenience and efficiency. It's also another big leap forward in our commitment to using cutting-edge technology and innovative ideas to make life better for consumers around the world."

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