Retail Observer

RETAILOBSERVER.COM APRIL 2015 66 Introducing a reimagined kitchen, professionally-inspired and designed for creative cooks. This revolutionary full suite of KitchenAid ® Appliances is embodied by a bold, sophisticated design blended with culinary performance. Every extraordinary detail was shaped by our research into what creative cooks want. We've listed a few of the many features below to help you offer them a kitchen full of fresh inspiration, and provided answers to questions they may ask. HOW TO DELIGHT COOKS WITH AN INSPIRED NEW KITCHEN THAT FEEDS THEIR CREATIVITY KitchenAid Brand Medallion Satin Textured Handles Chrome Inlaid Frame Multi-Finish Knobs Precision Touch Controls KitchenAid ® Badge INSPIRING BY DESIGN For creative cooks, inspiration is in the details. KitchenAid Brand Medallion is our iconic fi nishing stamp: a mark of craftsmanship and precision with a stylish touch of red. Satin Textured Handles are inspired by professional kitchens. The sturdy bar handle shape, sleek chrome caps and easy-to-clean, satin cross-hatch texture combine high-style with a secure grip. Chrome Inlaid Frame creates a beautifully fi nished transition by adding a chrome accent between glass and brushed metal surfaces. Multi-Finish Knobs feature a brushed metal surface offset by sleek chrome and a satin cross-hatch texture for a high style, non-slip touch. Even more precision is provided by the bladed dial. Precision Touch Controls offer exceptionally modern, easy-to-use displays that put sophisticated functions right at hand. KitchenAid ® Badge puts our bold emblem on every appliance, with thoughtful details like polished edges and recessed letters. CUSTOMER Q&A Ask cooks these questions to help match their passion with the right suite of kitchen appliances. Q. Do you fi nd yourself searching for items in the refrigerator and trying to fi t them in? A. For 2015, KitchenAid offers the fi rst-ever 5-door refrigerator. It's a breakthrough in convenience that puts all the food at your fi ngertips, with available LED lighting inside and under the shelves so all your foods are easy to see. Q. Do you want a dishwasher that's better at getting the biggest, dirtiest loads completely clean? A. KitchenAid ® Dishwashers provide a Clean Water Wash System with an innovative self-cleaning fi lter that continuously cleans the water, plus a uniquely designed Dynamic Wash Arm that features nine wash arms in one for better coverage and superior cleaning, so that even the heaviest loads come out sparkling clean. Q. Do you want the look of a slide-in range, but don't want the hassle of remodeling? A. KitchenAid offers a slide-in range with downdraft option that integrates the ventilation system right into the range, in a standard 30-inch width to fi t an existing freestanding space. Q. Do some of your baked goods come out perfect while others get burned? A. KitchenAid ® Wall Ovens produce fl awless results with Even-Heat ™ True Convection. It features a unique bow-tie design with a dedicated heating element and convection fan to keep the entire oven at the perfect temperature for consistent baking.

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