Retail Observer

May 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

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Page 9 of 67

RETAILOBSERVER.COM MAY 2015 10 4 " IT'S A COM B I NATI ON OF TH E B OLD N E S S ON TH E OUTS I D E AN D TH E G R E AT PE R F OR MAN CE ON TH E I N S I D E THAT WI LL D E LI G HT PAS S I ONATE COOK S." Gail Bruce – Senior Brand Manager, KitchenAid Details aren't the only thing KitchenAid paid attention to when designing the new line. As Gail Bruce explains, "We really wanted to be thoughtful about how we took the look of KitchenAid into the future. We are very consumer inspired in how we approach our product development; we wanted to be equally consumer inspired in the way we approached our design. It's a combination of the boldness on the outside and the great performance on the inside that will delight passionate cooks." To deliver inspiring performance, KitchenAid has incorporated an incredible array of new or improved technological innovations. Their striking new dishwasher includes an exclusive window on the front panel; consumers can actually see their clean dishes at the end of the cycle before they even open the door. Inside, a unique nine-in-one, dynamic wash arm sprays water everywhere in the dishwasher, including hard-to-reach places, achieving more than 3 times the coverage*. This dishwasher also features the Clean Water Wash System, the industry's first maintenance-free filter. Where many filters only clean a small amount of wash water, the Clean Water Wash System is able to clean almost all of it, resulting in 35% less water use, 13% less energy consumption and an 18% shorter cycle time on your heaviest loads. The 5-door refrigerator, another industry first, blends looks with performance. With an innovative design, there's a perfect place for everything. It features the Preserva ® Food Care System which helps keep food fresher with two independent cooling systems, helps minimize odors with a FreshFlow™ Air Filter and delay over- ripening with two Produce Preservers. Their new 30-inch slide-in range was crafted to fit an existing space, giving their consumers the beauty of the built-in look. It features Even-Heat™ True Convection, an exclusive bowtie structure and convection fan that ensures the inside of the entire oven is heated to, and stays at, the perfect temperature. With a stunning look and equally impressive performance, this range provides the best of both worlds. *Compared to KitchenAid ® X Wash Arm BOLD NEW DESIGN

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