Retail Observer

May 2015

The Retail Observer is an industry leading magazine for INDEPENDENT RETAILERS in Major Appliances, Consumer Electronics and Home Furnishings

Issue link: http://www.e-digitaleditions.com/i/502161

Contents of this Issue

Navigation

Page 10 of 67

MAY 2015 RETAILOBSERVER.COM 11 ON E OF TH E G R E ATE ST I N N OVATI ON S I N TH I S COLLE CTI ON I S TH E I NTR OD U CTI ON OF A D R AMATI C , I N D U STRY-FI R ST B L ACK STAI N LE S S. Introducing Black Stainless KitchenAid has taken everything consumers love about stainless steel and dressed it in black. The result is new, yet instantly timeless; creating a suite of appliances that boldly stands out and yet feels warm, natural and right at home in a kitchen. The idea for Black Stainless originated in focus groups, where designers told KitchenAid that they yearned for a warmer alternative to stainless steel. With this goal in mind, inspiration was found in the growing popularity of metal finishes with a tint. KitchenAid also took cues from the matte black trend and the overall allure of brushed metal surfaces. From there, they continued to create, adjust and perfect, exploring different hues and values of tint until they arrived at the perfect finish. Black Stainless achieves the warmth that the designers in the original focus groups hoped for, creating a fresh new look with a timeless beauty. Jessica McConnell, senior manager, Color, Material & Finish Studio, "We think that a slightly lighter and warmer, tinted metal is not only alluring and premium looking, but it will also blend in better with the kitchen environment. We wanted this color to offer a more sophisticated look within the context of the kitchen and have a bit less contrast against the most popular wood cabinet tones." Black Stainless was designed to standout but also allow the versatility to stand alone as a single appliance in a standard stainless kitchen. It has the warmth to match other stainless appliances, while the Black Stainless offsets the design details dramatically. The polished chrome elements like handle end caps and window frames and especially the red medallion create a bold, beautiful contrast with the Black Stainless. The beautiful finish reduces the visibility of fingerprints helping the appliance keep its looks for years to come. It's a bold statement that will change the look of the kitchen forever. Visit KitchenAid.com to learn more. RO

Articles in this issue

Links on this page

Archives of this issue

view archives of Retail Observer - May 2015