MAY 2015 RETAILOBSERVER.COM
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ON E OF TH E G R E ATE ST I N N OVATI ON S I N TH I S COLLE CTI ON I S TH E
I NTR OD U CTI ON OF A D R AMATI C , I N D U STRY-FI R ST B L ACK STAI N LE S S.
Introducing Black Stainless
KitchenAid has taken everything consumers love about
stainless steel and dressed it in black. The result is new, yet
instantly timeless; creating a suite of appliances that boldly stands
out and yet feels warm, natural and right at home in a kitchen.
The idea for Black Stainless originated in focus groups, where
designers told KitchenAid that they yearned for a warmer
alternative to stainless steel.
With this goal in mind, inspiration was found in the growing
popularity of metal finishes with a tint. KitchenAid also took cues
from the matte black trend and the overall allure of brushed
metal surfaces.
From there, they continued to create, adjust and perfect,
exploring different hues and values of tint until they arrived at the
perfect finish. Black Stainless achieves the warmth that the
designers in the original focus groups hoped for, creating a fresh
new look with a timeless beauty.
Jessica McConnell, senior manager, Color, Material & Finish
Studio, "We think that a slightly lighter and warmer, tinted metal is
not only alluring and premium looking, but it will also blend in better
with the kitchen environment. We wanted this color to offer a more
sophisticated look within the context of the kitchen and have a bit
less contrast against the most popular wood cabinet tones."
Black Stainless was designed to standout but also allow the
versatility to stand alone as a single appliance in a standard
stainless kitchen. It has the warmth to match other stainless
appliances, while the Black Stainless offsets the design details
dramatically. The polished chrome elements like handle end caps
and window frames and especially the red medallion create a
bold, beautiful contrast with the Black Stainless. The beautiful
finish reduces the visibility of fingerprints helping the appliance
keep its looks for years to come. It's a bold statement that will
change the look of the kitchen forever.
Visit KitchenAid.com to learn more.
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